As a freelance marketer you carry all the tools to effectively market a business. You know how to help a business owner create their brand story, determine their audience and customer personas, and finally how to create a marketing strategy.
Freelance marketers are also business owners and there is no reason why you shouldn’t set aside time for your own business to draw in more clients. In addition to marketing your own freelance marketing services, here are a few great tips to make your freelance marketing business successful.
Tip 1: Don’t Neglect Sales Techniques
When any business owner starts out they must determine their audience and customer personas and then sell to their audience. As a marketer you know how to do this through your marketing strategy.
Do you have a sales strategy and a way to move customers through the sales pipeline to the point of purchase? Do you have a list of potential clients that you just haven’t reached out to?
Now may be the perfect time to schedule 10 minute sales sprints for yourself daily. In the midst of working on the marketing efforts of your clients, take a short break from the writing, creating, and computer screen in general and pick up the phone to call your leads. Call as many leads as you can in ten minutes and tell them why they need your freelance marketing services.
Tip 2: Be Your Own Scrum Master
What exactly is a scrum master and what do they do? A scrum master holds daily standup meetings to ensure the entire team in an organization is on task. They help others to detail out any obstacles that may be in the way of accomplishing the tasks they outlined for the day. Then they work to remove those blockers so the tasks can be completed.
Working in project management software, scrum masters are able to list tasks by priority in order to increase team productivity. There are plenty of free tools to use in order for you to organize your daily tasks.
Slack
To start you can create a Slack workspace and add a daily standup bot to it. The bot will typically ask 3 main questions; What did you accomplish yesterday? What do you plan to accomplish today? Are there any obstacles standing between you and completing your tasks today?
The daily standup is your self check to make sure you accomplished the goals you set out to work towards and determine if there are any major obstacles you may encounter throughout the day. This helps you to recognize those obstacles and figure out ways to overcome them.
For example: If you have a day with back to back meetings and only a few short minutes between each, but know you have a super high priority task to get done due to deadlines, you may need to reschedule a meeting or two to fit in accomplishing that super important task. You won’t know this unless you answer the standup questions each day.
Trello
With a free option from Trello you get 10 boards, one of which you can fully devote to your own company. Once you have your freelance company board, create columns for resources, to do tasks, what you are working on currently (in the pipeline), things you are reviewing to finalize, tasks where blockers come up and finally a done column. Organize them from left to right with the highest priority tasks at the top of each column. Then make sure you are taking 1-2 tasks each day from your own board to complete and move your company productivity forward. Don’t forget to add in a 10 minute sales sprint here or there to work on getting more clients!
HubSpot CRM For Sales and Marketing
Signup and test out HubSpot CRM to keep track of your sales and marketing efforts. You can even automate a ton of things like emails to potential leads, etc. You can even download a social media calendar template to keep track of your own companies social media posts.
These are just a few ways to organize your daily tasks for your own freelance company and keep track of leads and follow them through the sales funnel. Why is this so important? Not only will you be meeting the deadlines you set, but you will notice you are getting things completed faster and becoming far more productive.
Tip 3: Network
Tapping into the power of your own network can help get freelance marketing clients. Do you have a friend that owns a business and is handling their marketing efforts on their own. Now may be the perfect time to pitch your services to them. Reaching out to your own network can be a major help when it comes to getting brand awareness for your freelance marketing services.
Tip 4: Optimize Your Website
If your freelance services include optimization, make sure your own website is fully optimized. Your website is going to be your biggest selling point. When you submit for projects on Upwork, Fiverr, or are following up with a lead, you can use your website to display your stellar marketing skills.
Tip 5: Highlight Your Strengths
Take a moment to assess what you are best at. Send a survey to past clients to find out your strengths. Then use those strengths to your advantage. Are you great at creating YouTube videos and optimizing those for search traffic? Do you make some killer graphics for Social Media that gain likes and shares when you post them?
If you can assess the things you do great at and sell to those strengths, you are sure to find clients and build your freelance marketing business. From here you can see what things you might need more work on and then take free courses like the ones on HubSpot Academy to strengthen these areas.
Don’t Just Watch Your Freelance Business Grow, Keep Working on Your Efforts.
Once you have implemented these tips and are getting your new clients, don’t just rest on your laurels only taking care of your clients needs. Your own freelance marketing business will still need regular and proper care in order to see steady growth. You will need to continue your efforts in the event a client decides they no longer need your services. So, take these tips and implement them into a weekly routine to make your own freelance marketing business succeed.
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