Content Assistant Is Now Available to All (And It's Packed With Cool New Features)

IrinaNica · ‎Jun 20, 2023

Content Assistant Is Now Available to All And It's Packed With Exciting New Features

Say Goodbye to the Wait (And the Waitlist)!

Content assistant, our OpenAI-powered content tool, is now out of Private Beta and into Public Beta, which means it is waiting for you in your HubSpot portal. So get ready to ideate, create, and share remarkable content, in seconds. But that's not all - Content Assistant also comes packed with a bunch of new features, such as content creation for marketing emails and social captions.

Why we built our AI-powered content assistant

You might remember that earlier this year we launched customer journey analytics as part of our mission to help you demonstrate ROI and make sure you're spending every dollar and every second where it matters most for your business.

Now we're continuing our investment in this area by making our AI-powered content tool, content assistant, available to all Hubs and tiers (Marketing Hub, CMS, Sales, and Service Hub). We believe AI is bringing new opportunities to businesses and we want our customers to take full advantage of this new technology.

Just like we did with inbound marketing, we are here to help you take advantage of yet another once-in-a-generation opportunity: artificial intelligence.

Content assistant is now in Public Beta

Moving from Private to Public Beta, content assistant is now accessible to all, no waitlist involved. All beta features are available in your portal, at no extra cost. While this may change in the future with additional features or resources exclusive to paid tiers, our current focus is on researching and improving these AI-powered capabilities.

Disclaimer: “By using content assistant in beta, you acknowledge and agree to the HubSpot Beta Terms.” During this Beta phase, we'll be adding exciting new features (keep an eye out for most posts like these!) and making the existing ones even better.

How can content assistant help

Designed to help growth professionals—sales, customer success, and marketing—content assistant is here to help ideate, create, and share remarkable content, in seconds.

This is like having a team of expert assistants who can quickly help you draft engaging content, for all sorts of purposes.

For Marketers: Content assistant can help you draft content from scratch or work as your editor and help you rewrite, summarize, expand or change the tone of your initial ideas. You can use content assistant for blog articles, landing pages, website pages, marketing emails, CTAs and social media posts. It takes away the writer's block and frees up time so you can focus on generating more traffic and leads.
For Sales: If you're a sales person, Content assistant can help you draft outreach emails in seconds, directly from your Gmail or from your iOS app. It's a time saver that can actually mean more money for you.
For Service Reps: You can use these tools to draft knowledge base articles and revise emails in Conversations Inbox

What's New

Create Email Marketing Copy: Use prompts to generate email marketing copy in seconds

Create & tweak CTAs copy

Generate Social captions: Use prompts to generate social media posts

Generate SEO Title & Meta descriptions: Create SEO-friendly meta title & description for blogs, landing pages, web pages at a click of a button

Draft Sales Emails in iOS: Draft a sales email on the HubSpot iOS app in seconds

Revise emails in Conversations Inbox Save time by easily drafting and revising responses to customers directly in Conversations Inbox.

One More Thing: There's A Turn On/Off Button For Content Assistant

Users with Super Admin permissions can now turn on or off content assistant for their account, depending on whether or not they want their users to have access to this capability.

What's Next

We've got a lot more coming your way with Content Assistant and our AI features in general. Our team is working hard to create AI-powered use cases that are highly useful for your business. Stay tuned for more!

Have ideas or feature suggestions? Write about it in our Ideas Forum here.

Are you already using Content assistant? Let us know how that is going for your business in the comments section below!

JAquila · ‎Jun 20, 2023

After the switch is activated, will this take time to roll out? We're not yet seeing the feature in the Conversations Inbox.

drm237 · ‎Jun 20, 2023

We are also not seeing the feature in the Conversations inbox.

anjeho · ‎Jun 20, 2023

We have access to it via Marketing Emails, but not the Conversation Inbox.

cgibbons · ‎Jun 20, 2023

When using it for blog content, I've not been able to copy/paste out of the suggestion it gives. So, for example, if I highlight a section of text, select "rewrite", but then I decide I like my own first sentence better, but would like to use part of the suggestion, I'm unable to select and copy the part I want to use. (I can only use the insert button, which replaces my whole section of selected text, including the part I decide I wanted to keep.) As a work-around, that means I have to type the part I want to keep outside of the window and copy it from there. Very inconvenient. I may as well just use chatgpt in a separate window.

Lorenzo_Bossi · ‎Jun 21, 2023

Can you please provide more granular control over the deployment of this feature?

- Allow Admin's to control which users and teams can use the feature

- Allow Admins to select which features are enabled and which are turned off

drm237 · ‎Jun 21, 2023

To enable it in the Conversations inbox, go to this page: https://app.hubspot.com/whats-new/XXXXXXXX/all?productUpdateId=13891254 (replace the Xs with your account ID which you can find by clicking on your company name in the top right corner of most HubSpot pages), find the [Public Beta] Content Assistant in Conversations Inbox section, click Read More, and join the beta.

anjeho · ‎Jun 22, 2023

find the [Public Beta] Content Assistant in Conversations Inbox section, click Read More, and join the beta.

It's turned on. It's been turned on since yesterday. It simply doesn't work anywhere in HubSpot except Marketing as far as I can tell.

When creating a Marketing Email: Type a forward slash or highlight a block of text, there's the bot.
When composing an email in the Inbox, or composing an email from a ticket or contact record: Type a forward slash or highlight a block of text ... nothing.

image (95).jpg

IrinaNica · ‎Jun 28, 2023

To enable it in the Conversations inbox, go to this page: https://app.hubspot.com/whats-new/23622329/all?productUpdateId=13891254, find the [Public Beta] Content Assistant in Conversations Inbox section, click Read More, and join the beta.

drm237 · ‎Jun 28, 2023

@anjeho You're in the wrong place.

To enable it in the Conversations inbox, go to this page: https://app.hubspot.com/whats-new/XXXXXXXX/all?productUpdateId=13891254 (replace the Xs with your account ID which you can find by clicking on your company name in the top right corner of most HubSpot pages), find the [Public Beta] Content Assistant in Conversations Inbox section, click Read More, and join the beta.

anjeho · ‎Jun 28, 2023

Thank you, @IrinaNica and @drm237.

That link is for a specific HubSpot account. Users should replace the numbers in the middle of the URL with their HubSpot account number, which can be found by clicking their organization name in the upper right corner.

https://app.hubspot.com/whats-new/__________/all?productUpdateId=13891254

hydenmatt007 · ‎Jul 31, 2023

That's fantastic news! The availability of Content Assistant to all users is sure to revolutionize the way people create content. With its cool new features, Content Assistant is set to make the writing process even more efficient and creative.

As an AI-powered writing tool, Content Assistant offers a wide range of benefits to writers, marketers, students, and professionals across various industries. Some of the exciting features that users can now enjoy include:

Enhanced Language Understanding: Content Assistant's AI capabilities have been further improved, allowing it to better understand context, Purple Sea Moss nuances, and language intricacies. This means more accurate and relevant suggestions for your writing.
Expanded Topic Coverage: With the addition of new data sources and knowledge bases, Content Assistant now covers an even broader range of topics, enabling users to access valuable information on diverse subjects.
Advanced Grammar and Style Checks: Content Assistant's grammar and style checks have been fine-tuned, ensuring that your content adheres to professional writing standards and is error-free.
Rich Multimedia Suggestions: The tool now provides suggestions for multimedia content, such as images and videos, to complement your text and enhance the overall quality of your work