[RECORDING] Objects & Associations

[DAnaGuiloff]

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The flexibility of HubSpot's data model has increased a lot in the past year. Custom objects have continued to mature, the Data Model Overview has become much more robust, and associations are gotten a ton of new functionality.

In this session, Senior Product Manager Maggie Brenner will showcase all the recent updates her team has made to associations and take us on a deep dive into the Data Model Overview to teach you how to understand and modify the architecture of your HubSpot account.

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All data displayed is for demonstration purposes only. No PII has been shared.

[BérangèreL]

Hi @DAnaGuiloff,

Thank you so much for sharing this video about custom object and associations with the Community!

Hi @Jonas_De_Mets, @Josh, @Bryantworks, @louischausse, @BukunmiOdetayo, @Phil_Vallender, @beeginman, @Shadab_Khan, @GreyHamilton and @Alex_Elborn this can be of interest for you and/or your customers.

Have a nice day!

Best,
Bérangère

[Shadab_Khan]

@BérangèreL  Thanks for the Tag!

@DAnaGuiloff Thanks for Sharing!

Looks like Maggie dropped some cool updates awesomeness!

• Association labels: Ability to limit the number of association labels (already released).
• Association labels: Ability to require associations (future update).
• Association labels: Ability to add an association label in the preview pane for an object on the right (future update).
• Association labels: Ability to require associations for specific deal pipelines (future update).
• Workflows: Ability to set, update or remove association labels via workflows (future update).
• Workflows: Ability to create associations based on exact matching properties on two records (future update).
• Admin configured activity association defaults: Ability for admins to configure where activities appear by default (future update).
• Custom object associations: Ability to copy associations from one record to another (future update).