Understanding the Inbound Methodology: why should sales team be involved in the "Attract" stage?解決
9 11, 2019 1:24 PM
I have difficulty to understand the inbound methodology. It says all customer facing teams, the marketing, sales and services should be involved in each stage. However, I don't think the sales, for example, should be involved at the Attract stage as it is an early stage for getting traffics to your business.
All purpose of the marketing activities is to helping sales people focusing on SQLs and final conversions. Am I right or wrong?
Please help with better understanding.