Hi, does anyone have some ideas that they took from the Sales enablement course to use in a marketing agency?
One thing I kept thinking was 'How are we following up with our customers to make sure that they're using our service to get the job done?'
We have weekly and quarterly meetings with each team and the client's Person-of-Contact but I also implemented a satisfaction survey a manager or executive can send on a quarterly basis so that there's a conversation with a 'new face' and not just the regular team.
I'd love to hear some similar ideas or action items you picked up while doing the course!
I was thinking more along the lines of a new process or technique that those who finished the certification learned from the course or were inspired to try something new they hadnt heard of before as a result of the course.
The biggest takeaway for me in terms of actionable insights was developing a llead qualification matrix between high quality and poor quality leads for my company, and we developed a lead qualification matrix to help us develop our leads and push them into sales-ready prospects.
Hope this helps, let me know if you would like some resources about developing a matrix.
That's really interestng. Yes, I'd love some more info on that. I was particularly interested in the course what should happen to leads that are on the bottom row [and not hand rasiers] but I felt like the info there wasn't as tangible or pragmatic as I'd want.