Inbound for Restaurants

[rusnyrt]

Hi!

I'm a former student of the Content Marketing Certification Course and the Inbound Marketing Certification Course. I'm about to become Social Media Manager of a Pizzeria. It happens that the common teached tactics of Inbound Marketing and Content Marketing may not apply exactly to the needs of a business like a pizzeria. 

I'd like to get if possible insights or advices of how can I effectvelly use the Inbound and Content Marketing efforts to get the best of the audience.

[rikkilear · Accepted solution]

That's a big question 

I guess it kinda depends on what the pizzeria does. If it's a traditional resturant then a lot of the 'inbound / content marketing 101' will be less relevant as I find it doesn't work as well on a regional basis.

However, that doesn't mean the channels involved don't work for that kind of business, it's just a different form / type / tactic. Take for example SEO - super relevant for a business like that but much more heavily weighted on Local SEO v the type of SEO you would find in the Inbound or Content Marketing Cert.