Hubspot course misunderstandingSOLVE
Jan 3, 2019 6:34 AM
I started one of the courses yesterday and then I stopped thinking to continue the next day. Today when I opened it the system did not save the what I watched yesterday. my queston is , can you tell me how does this work and if I can still take an exam
Solved! Go to Solution.
Jan 7, 2019 12:57 PM
In this context, "opportunity" means people that your sales team have a real sales conversation with.
For example, let's imagine your company sells cars, and that you make $10,000 for every car you sell. This month, your company wants to make $1,000,000. So that means you need to sell 100 cars.
An opportunity in this case might be people who test drive a car. People who test drive a car are definitely interested in buying a car, but not every single test driver will buy. Let's say that, on average, 25% of the people who test drive a car end up buying a car. That means you need 400 test drivers to sell 100 cars.
In this example, test drivers are your opportunities. They're people that show real interest in buying.
The last piece of the SLA is your leads. Leads are people who might become opportunities. Continuing with the car example, a lead might be a person who schedules a time for a test drive. Not everyone who schedules a test drive will show up, but let's say half of them do. So your math looks like this:
You want to make $1,000,000 this month, which means you need to make 100 sales, which means you need 400 opportunities, which means you need 800 leads.
Does that help?