Define your SEO Goals

[Ana996]

My major goal is to optimize the website content and visibility for my start up.

[Gilempert · Accepted solution]

Hi @Ana996! How are you?

HubSpot offers several free tools to help you analyze your current position and generate new, optimized content:
AEO Grader

Website Grader

Blog Ideas Generator

There are also free courses on HubSpot Academy on SEO, you should definetely check them out.

Make sure you prepare content that's relevant to your buyer persona, and adapts to the questions they need to solve while they advance in their buyer's journey.

Hope this helps!