Contradiction/wrong info between two lessons under the Digital Marketing Course?
In the digital marketing course, the slides under "Digital Marketing Fundamentals" and "Building a content creation framework" are contradicting when it talks about the awareness, consideration and decision stages, or am I missing something?
For example, under the "Digital Marketing Fundamentals" fundamentals, under the consideration stage, it mentions "e-books, free samples, webinars". Under the decision stage, "case studies and testimonials" are listed.
But under the "Building a content creation framework", "blog posts, e-books, social content, and how-to-webinars" are located under the awareness stage. I thought they were supposed to be under the consideration stage? And in under the consideration stage, "demo videos case studies and FAQs" are listed. Aren't they supposed to be decision stage according to the previous lesson? It seems like they have shifted one spot. Am I missing something?
