Buyer persona journey consideration for social media strategy

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New Member
Sir as is mentioned in the content strategy course that while planning for content ,one of the important things to consider is the  stage of buyer persona's journey...
 
Then do we also look for "stage of buyer persona's journey" while planning for content of social media also?
And If Yes then How?
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HubSpot Moderator

Hi @ms2,


Thanks for reaching out! The answer is yes, you want to think about your buyer persona when developing any kind of content, including social media. For the why and how, I would highly encourage you to take a look here: using buyer personas and check out the Make My Persona tool.

 

Best,

Cristina 

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