Share your favorite inbound ads!
Today’s platforms have evolved to solve for the individual user experience — individuals can see different things and have totally different experiences in the exact same place. The way they surface ads works similarly.
Platforms such as Google, Facebook, and Linkedin now surface ads that are appropriate and interesting to unique segments of their users. This is a key shift in advertising because it fundamentally changes the nature.
Ads can be helpful. Ads can be relevant. Ads can be inbound.
I recently saw a great example of a retargeting ad from the company Misfit Market. Last week, I visited their website to learn more about their subscription services. Today, the ad above appeared in my Facebook newsfeed.
Retargeting ads enable you to get in front of those viewers who are already looking for what you're offering. This retargeting ad by Marketing Misfit doesn't just show me what I'm on the market for (groceries, ha) — it aligns with my goals to save money and help stop food waste.
Why This Ad Works
It's visual. The featured photo uses bold colors to draw my attention and get me thinking about what I could gain from purchasing the offer.
It's relevant. The ad called out that I was already looking at food subscription services and had even visited this exact website, so this ad is highly relevant to my search.
It's valuable. The value proposition highlights the benefits of service. 50% off my grocery bill? Who doesn't want that?
It has a clear call-to-action. The CTA is "Shop Now," which encourages me to click to purchase the produce seen in the ad's image.
What are some examples of great advertising you've seen in your across the platforms you use recently? Why did they resonate? What made them inbound? Let's get the discussion going!