Continue the Conversation: Optimizing for Conversions with HubSpot Reporting
Hi all!
Thanks for joining my Inbound presentation Optimizing for Conversions with HubSpot Reporting.
Please feel free to use this thread for anything that would've happened if we gave an in-person presentation— ask questions, network, and share your thoughts.
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Continue the Conversation: Optimizing for Conversions with HubSpot Reporting
Hey,
Thank you for a great presentation. HubSpot reporting data is such an integral part of everything we do in our marketing team!
One of the things that I struggle with is creating automated reports using the UTM tracking data. We use a lot of UTM tracking and the way we can review a report is through Website Analytics, but that report doesn't get updated automatically, because everytime I have to manually add the UTM fields that I want to track.
Is there a way that Attribution Reporting or the reporting suite, in general, can solve for this?
Continue the Conversation: Optimizing for Conversions with HubSpot Reporting
I've recently been diving into creating our company's attribution reports and having some trouble. There's so many data points that I don't know where to start. Are there some good standard attribution reports/templates that you could share beyond what's already in the report library? I'm specifically looking to show marketing's value in the middle and bottom of the funnel. Since we already have the contacts in Hubspot at that point, I'm not sure which metrics to show the value marketing plays in helping them convert. Or, should I be using campaigns? Thank you!
