GMASS Open Rate Decline Since Installing Hubspot Plug In to Gmail

[JLaugharne7]

Hi All, 

I installed Hubspot plug in to my Gmail a few days ago and it seems to have coincided with a 20-30% drop off in my Open rates when I use GMASS to send email campaigns

Has anyone else had this problem and have any advice or suggestions please?

TIA

J

[BérangèreL]

Hi @JLaugharne7,

Thank you for reaching out to the Community!

Just to clarify, you are sending the emails from Gmail (you have installed the extension HubSpot Sales for Gmail). You are not sending from HubSpot. Please let me know if that's not the case.

I'd like to share these resources that might help you:

- Surviving Your First Email Campaign in HubSpot [Customer Story]
- The solution from @karstenkoehler on this post "Drop in email open rate"
- The solution from @danmoyle on this post "Open rate drops"
- The solution from @karstenkoehler on this post "Lower open rates in HubSpot compared to other platforms"

I also wanted to invite a couple of subject matter experts to this conversation: Hi @danmoyle, @beeginman and @Jnix284 do you have tips and advice to share with @JLaugharne7, please?

If anybody else has anything to add and/or share, please feel free to join in the conversation 🙂

Thank you and have a fantastic day!

Best,
Bérangère

[JLaugharne7]

Hi Bérangère,

Thanks for jumping in here and offering some advice. As I only have a Hubspot Free account and I send 2000 outreach emails a day I have just contiuned to use Gmass for my campaigns, it is very easy to log engagemnt from the Gmail Gmail widget straight into Hubspot as people reply.

Again becasue of potential or at least perceived volume reetriction issues - that I may or may not face with a free account - I turned off tracking and logging in the Hubspot widget becasue Gmass does both anyway. 

So to be clear it is Gmass that I am sending my outreach campaigns from and since I have installed the Hubspot widget to my gmail account the gmass open rate has dropped by 20-30%.

Thank you again, I really appreciate your help.

J

[Jnix284 · Accepted solution]

@JLaugharne7 the gmail extension for HubSpot wouldn't interfere at all with your ability to send emails or reach your recipients.

When you use the extension, there is a bcc address added that allows the log/track functionality to work - since you're not using this option, it is really only acting as a shortcut to your CRM from Gmail.

The more likely cause is that you don't have your DKIM, DMARC, and/or SPF propertly setup for Gmail/GMASS.

While those changes go into effect officially today, many "beta" features were available to users which could impact your results over the last few weeks.

[JLaugharne7]

Hi Jennifer,

Thanks for your reply, appreciated 🙂 

I have long been aware of the changes that came into effect today and have not been overly concerned as my DKIM, SPF DMARK records were all configured correctly some time ago and I have enjoyed great open rates since then. 

I dont completly discount that the drop off could be related to the new Gmail changes but it is only since the day that I started using Hubspot (4days ago) that the issue arose, which wouldnt allign with a "few weeks" of BETA and the specificy of the use of HS and the drop off on gmass opens seem either an extraordinary coinsidence or somehow related. 

But I'm not a techie and I appreciate all thoughts and advice so thank you again. 

J

[Jnix284]

You're welcome @JLaugharne7 and I'd be happy to be proven wrong if we can figure out how it could be causing an impact.

Since you aren't using it to log/track, could you remove the extension to test whether your open rates go back up?

[JLaugharne7]

I did that this am before I ran a campaign, so far its not looking good 😐

Need to run its 3 stage sequence before I can be sure though so I wont know until next Weds for sure. 

Arrrggghh.

[BérangèreL]

Hi @JLaugharne7, I hope that you are well!

Do you still see this behavior? Do you still need help?

If yes, can you please share more details so that we can help you the best we can.

The more info, screenshots (without sensitive/confidential information), and details you can provide, the better the Community can assist.

Thank you so much @Jnix284 for you help on this!!!

Have a nice day!

Best,
Bérangère

[Jnix284]

hmm interesting - can you check the email headers for the different emails, those sent before HS was added, during, and after removing to see if there's anything in the header that might flag a difference for the Email Service Providers?