Apr 12, 2018 1:43 PM
With GDPR looming, we're planning a reconsent campaign for our existing email list -- sending email to contacts to ask them to subscribe.
Any advice about whether driving "Yes" subscribers to a landing page where they're able to confirm their email address and complete their double opt-in is allowable? Or do we need to send them email #2?
(I know that double opt-in is only required for Germany, but we're pretty certain this is the way new legislation will go globally.)
Apr 25, 2018 9:22 AM
Hey @cherylfalk The GDPR does not require double-opt in (though certain countries may make this mandatory).
It’s worth noting that subscribers to the HubSpot service may already choose to enable double-opt-in functionality in their portals as an additional protective measure in proving they obtained the required consent.
Apr 25, 2018 9:37 AM
Unfortunately, Hubspot will not send the double opt-in email if an existing contact is "subscribed based on previous behavior". With the rules for GDPR, this won't do at all. The regulation requires that we have a date stamped record of consent, so we're planning a permission pass (or "re-consent") campaign to get all of our contacts subscription status documented.
With the magic of landing pages, workflows and smart lists, I believe we're close to having all of this all figured out.
I do have a separate conversation going with Hubspot support about forcing a resend of the opt-in email so that we can get the necessary documentation on current subscribers. No resolution on that request yet, but I am hopeful.