Out-of-the-Box Double Opt In Question

[TLarson3]

Hey there everyone!

Question regarding the Hubspot out-of-the-box double opt in:

If I have a subscription link in my email footer (so to the preference center) and I have the double opt-in feature "ON" I don't understand what happens to people who do not consent. 

Will Hubspot disallow / block me from sending to those who do not complete the double opt-in flow? (Don't click the link in the 2nd email, delete it etc...) I found KB wording is supre vague on this. https://knowledge.hubspot.com/marketing-email/set-up-double-opt-in-for-emails

Thanks!

[TLarson3]

Thanks @karstenkoehler 

[karstenkoehler]

Hi @TLarson3,

The important thing to understand is that subscription type status and email confirmation status are entirely unrelated. With the GDPR settings (legal basis required) enabled, yes, both are required for a contact to receive emails. But one does not affect the other.

A checked consent box on a form or a choice made on a preference page do not have any effect on the confirmation status (double opt-in) of a contact. An email confirmation only happens when a contact clicks the confirmation link in the double opt-in email or is manually marked as confirmed. A contact cannot confirm their email on the preference page.

With the default double opt-in enabled, contacts who submit a form, receive the double opt-in email but do not confirm it will be dropped from future emails, see here: https://knowledge.hubspot.com/marketing-email/set-up-double-opt-in-for-emails#send-opt-in-email-to-i...

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When double opt-in is enabled, contacts who have not confirmed opt-in will be dropped from any marketing emails:

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The nuances are explained further down on that page, such as:

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Contacts who were sent marketing emails from your HubSpot account before double opt-in was enabled will be considered confirmed and remain eligible to receive emails from you.

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Best regards!

[TLarson3]

Thanks @karstenkoehler - 

I am curious though, because they also have this part in that article:

"If your account has data privacy settings turned on and the email includes a subscription confirmation link, contacts who haven't confirmed opt-in will not be automatically dropped from marketing emails."

Wouldn't that mean that if I have a link to the preference center and someone ignores the double opt in then HS will allow me to mail them? That part specifically is where I think it's super vague and am looking for clarity on. 

I see that you're a consultant, in your experience setting this up, if you have a footer cofigured with links to a subscription center and you turn on the HS out-of-the-box doulbe opt in, which as I understand it does it globally - so if I live in the USA I still am asked - and I ignore the double opt in mail, will HS block me from future marketing emails? 

I read that excerpt and to me it makes me think that HS will allow me to continue to mail people - as in the system won't take preemptive measures and block them, like it does with unsubscrubes. Thus, I'm a little confused. 

[karstenkoehler · Accepted solution]

@TLarson3 the subscription confirmation link is the link that is behind the email confirmation button and takes you to the "Thank you for your confirmation" page; it is not the one that takes a recipient to the preference page.

There is no connection at all between the preference page and the double opt-in.

If the double opt-in is enabled, for US contacts that receive the double opt-in email, do not confirm (and are not exempt due to previously received emails etc - see the exceptions in the article), they will be dropped from marketing emails. In other words, a net new US contact must confirm the double opt-in to receive further emails. You would have to exclude forms or pages in the double opt in settings if you want to exempt contacts converting on certain pages from the process.