Is it possible to capture a customers language preference on the manage preferences page?

Highlighted
New Contributor

Hi all,

On our marketing preferences page and contact form pages, is it possible to add an option (preferably drop-down menu) for prospective/active customers to select the language they want to receive communication in? 

This will help understand and target our audiences better as we'll have captured their language preferences to serve curated content to them. Currently, we don't have any visibility of our customer's language preferences and ideally, we would like to capture this information?

For example, we send a monthly newsletter to our customers in Europe, North America, and China but the content is in the English language. 

If anyone can provide any insight, it would be greatly appreciated. 

Many thanks

Roshni

Reply
0 Upvotes
2 Replies 2
Highlighted
Regular Advisor

Hi @Roshni_S ,

 

I believe that the ideal would be to have a blog for each country / language, so newsletters would be separated by country as well, in addition to ranking these contents in both languages, reaching a larger audience in the long run.

 

In this case, your text would be produced and translated into the other languages you wish to have variation and blog.

 

That would be my suggestion for you. Hope this helps.

 

Did this post help solve your problem? If so, please mark it as a solution.

Best regards!

Highlighted
New Contributor

Thanks for responding back Daniel. 

 

We are in discussions about translating/transcreating content in different languages so this aligns well with that. 

Reply
0 Upvotes