How to set up email so that it only sends to subscribed contacts

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Lucinda
Contributor

Is there a way that we can change our email send settings so that it only sends to contacts that have been subscribed to the email subscription type for that email? 

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karstenkoehler
Solution
Most Valuable Member

Hi @Lucinda,

 

The first option is designed to only let emails through to contacts who have an opt-in for the subscription. If a contact is not opted (empty), the email would not be sent.

 

(Otherwise this would be the exact same behavior as usual: Only explicit opt-outs would be suppressed – which is always the case.)

 

Best regards!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


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karstenkoehler
Most Valuable Member

Hi @Lucinda,

 

Yes, this can be achieved by enabling the GDPR functionality in your portal and toggling the checkbox "Legal basis required: Only allow marketing emails to be sent to contacts who have a legal basis to communicate."

 

karstenkoehler_0-1620823415376.png

 

 

Alternatively, if for some reason enabling the GDPR settings is not an option, I'd recommend working with exclusion lists. These are plain active lists that filter for contacts who are not subscribed to the subscription type chosen for your upcoming email, see the second to last option:

 

karstenkoehler_1-1620823442204.png

 

Hope this helps!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


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Lucinda
Contributor

Thanks Karsten, the first option wouldn't work for us as it would still send to contacts that aren't "opted-in" e.g. they have a blank preference against that email subscription type. The second option isn't quite as water-tight as I'd like in terms of GDPR, as there is room for human error for someone not to attach an exclusion list to their email. The issue we have is that we are asking people to opt-in to email subscription types using forms but then Hubspot doesn't automatically opt them out if they don't opt-in.   

0 Upvotes
karstenkoehler
Solution
Most Valuable Member

Hi @Lucinda,

 

The first option is designed to only let emails through to contacts who have an opt-in for the subscription. If a contact is not opted (empty), the email would not be sent.

 

(Otherwise this would be the exact same behavior as usual: Only explicit opt-outs would be suppressed – which is always the case.)

 

Best regards!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

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