Has Anyone Required Marketing Opt in for Gated Content?

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Occasional Contributor

Has anyone edited their forms to make it required a contact to opt-in to marketing emails for gated content, or have the check box be an opt-out instead? I know the first is possible--I've been on many websites that require me to opt-in to emails before I can download their content. I know it's not a HubSpot option, but is it something achievable through a custom code? Thanks in advance!

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Esteemed Contributor

Hi @kmalkiewicz 

 

Correct me if I'm wrong; you want people to check the box before submitting the form. If they don't check the box, they cannot submit the form. Is it?

 

Please check Tom's answer in this thread, and live example here. Yes, you can do that using HubSpot forms. There are different options available in the form. You need to choose "Consent checkboxes for communications and processing" option.

 

Hope it helps.

 

Thanks

Aakar

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost
8 Replies 8
Community Manager

Hi @kmalkiewicz,

 

I think what you are looking for can be achieved through this process.

 

If you are referring to something else, please let me know.

 

Thank you,
Jenny


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Esteemed Contributor

Hi @kmalkiewicz 

 

Yes, we've been doing that. If you are on HubSpot, you don't need to write the custom code, it's a HubSpot feature. (Maybe you've to slightly update the CSS just to make sure consent opt-in section looks good.)

 

First, turn on the GDPR settings in HubSpot. Then, edit your form, you'll see a consent option. As suggested by @jennysowyrda you'll find the detail information here.

 

Thanks.

Aakar

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost
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Occasional Contributor

Thank you for your response! In the article it states that requiring someone check the box isn't possible, and I'm wondering if it is possible to do so using code in additon to the form builder in HubSpot. I've been on other sites where I did have to consent to communicate in order to receive gated content (Workday comes to mind as an example), and without checking the box I couldn't submit the form. That's something we'd like to replicate on our forms as well.

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Esteemed Contributor

Hi @kmalkiewicz 

 

Correct me if I'm wrong; you want people to check the box before submitting the form. If they don't check the box, they cannot submit the form. Is it?

 

Please check Tom's answer in this thread, and live example here. Yes, you can do that using HubSpot forms. There are different options available in the form. You need to choose "Consent checkboxes for communications and processing" option.

 

Hope it helps.

 

Thanks

Aakar

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost
Occasional Contributor

Ah ok, I must have missed that. Thank you so much!

Esteemed Contributor

Happy to help. Smiley Happy 

 

Cheers!

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost
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Occasional Contributor

I was looking for the same solution, but reading the replies to your original question, I don't think they apply. If your question is about gated content, what happens after the user fills out the form? Are they redirected to another page to download the content?

 

 

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Occasional Contributor

After the user fills out the form we redirect to a thank you page where they can click a link to download. We also always send an email with the same link, but of course if they don't opt to the subscription they won't receive it. I've found that redirecting to a thank you page with another piece of content download is helpful. We've had a handful of people not opt in, get redirected to the thank you form, and then opt in on the 2nd piece of content they download. Maybe 1 out of every 20 do this, but it's better than nothing!

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