GDPR - Retaining suppression lists and stripping down contact detailsSOLVE
Mar 19, 2018 12:24 PM
I just read this note regarding the GDPR.
ICO Direct Marketing Guidance Version: 2.2 19th May 2016 “Organisations should maintain a ‘suppression list’ of people who have opted out or otherwise told that organisation directly that they do not want to receive marketing. Note that individuals may ask an organisation to remove or delete their details from a database or marketing list. However, in most cases organisations should instead follow the marketing industry practice of suppressing their details. Rather than deleting an individual’s details entirely, suppression involves retaining just enough information to ensure that their preferences are respected in the future” (Para 190-192).
It's good that we can still use this system, as many of us will have multiple systems that don't always integrate with each other. Human error will lead to an unsub getting back into hubspot's marketing mailing list somehow.
So my aim is to use a workflow to add an unsubscriber to our 'Suppression - UnSubscribed' list and strip out all the contact's information besides an email address or identifier. Although I want the contact information removal to be automated and immediate, is a workflow the best way to do this? Bulk exporting, removing details and importing is not suitable.
Thanks in advance
Solved! Go to Solution.
Mar 22, 2018 1:46 PM - edited Mar 22, 2018 1:47 PM
Hi @Hawk-Steve While the workflow process you've created here would work in concept, HubSpot currently does not have a one-step function to clear all properties in a contact record (save the email address). You would literally have to create an individual step to clear each property. Even if you did do that, there would not be a way to clear deafault HubSpot-populated properties such as Original Source, First page seen, or other similar properties.
FYi - HubSpot has released its GDPR product roadmap. Find out more here:
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