GDPR: Best practice on existing EU contacts
feb 27, 2018 5:55 PM
Is there a recommendation for best-practice to get consent from contacts that we already have in the system? Is it mandatory to ask everyone to consent going forward even if they gave their info in the past?
If it is mandatory to get people to re-consent under GDPR, and since open rate for emails is not very high, how do you prevent losing a big chunk of the contact list?