Emailing contacts imported from Zoominfo

[NCluck1]

Hi All.

Our leadership recently starting using Zoominfo for leads, and I wanted to confirm whether HubSpot as a platform supports sending emails in compliance with CAN-SPAM guidelines. I am well aware of these guidelines and what they entail, but was unsure of Hubspot's position on this method of emailing. 

Am i able to send emails to these contacts as long as they follow CAN-SPAM guidelines?

[karstenkoehler · Accepted solution]

Hi @NCluck1,

You can find HubSpot's acceptable use policy here: https://legal.hubspot.com/acceptable-use

"Bulk email is spam when it is unsolicited. Unsolicited means the recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages that have substantively similar content.
One-to-one commercial emails are spam when they violate CAN-SPAM. One-to-one commercial emails are also considered Spam if the data processed for purposes of sending that email is in scope of the General Data Protection Regulation (‘GDPR’) and you fail to provide notice to individuals and establish a lawful basis of processing."

I won't assess your case against this policy as I'm not a legal expert and more details in the email content etc would be required - but the above should give you the required input to make a decision.

Best regards!