Email tracking via pixel - Compliance with GDPR?
Feb 12, 2018 5:33 PM
Hi there, I've been doing a lot of reading on the GDPR in prep for its application from 25 May. However, when it comes to email pixel tracking within Hubspot I've been unable to find much information at all.
The EU working party has stated its opinion. In summary:
“[A user of email tracking] will have to get consent according to article 6, 7 and maybe 8, if children are concerned, of the GDPR.”
What are Hubspot's plans for incorporating a per-client 'opt in' option for email tracking, or is this something that businesses will need to seek from individuals independently, elsewhere in the sales/marketing funnel?