Can "Email Subscription Types" be field to create a smart list?SOLVE
May 9, 2018 12:40 PM
I have created a myriad of email subscriptions types under Content Settings > Email > Email Types. I understand that if a user updates their email preferences, they can choose which type of email communications they'd like to receive from us or unsubscribe from all communications. Can I create a smart list in Contacts > Lists to see what contacts are on what email type?
I am not finding that in my current contact properties, but it may be under another category. Will I need to create a new contact property or email list/subscription property and put these here?
Thank you for your help and ideas.
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May 9, 2018 6:44 PM
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Q: Can "Email Subscription Types" be field to create a smart list?
Short A: Not currently.
Email Subscription Types in HubSpot work contrary to how many subscribers think and can lead to real frustration if overused. (see image for new location)
You may want to read these threads before investing too heavily in HubSpot's Email Subscription Types functionality.
Don't mind the title. There is a very involved discussion in that thread about the serious issues surrounding the overuse/misuse of HubSpot Email Subscription Types. (a very good read)
A bit of an overview of the problem and one proposed workaround.
Of course, all of this may change at any time especially with the impending GDPR updates right around the corner.
Hope that helps save time.
Please include @MFrankJohnson if you'd like me to respond.