Can an email preferences link be added to a CTA?

[KHanold]

Essentially the title. I'd like to start a reengagement campaign that asks contacts if their information is correct/give them the option to update it as a CTA. This was suggested as an example HubSpot article so I assumed they had the capability to do so, but I'm not sure it's possible as I can't find any information on how to do this. 

How can I go about doing this?

[karstenkoehler · Accepted solution]

Hi @KHanold,

When you add a regular hyperlink in a marketing email (within text or a CTA), you can choose between link types. By default, this is a URL but subscription preferences are also among those link types:

Best regards

[KHanold]

Thank you! Is it possible to also ask them to update their contact information in a CTA?

[karstenkoehler]

Hi @KHanold,

Not directly, you would have to link to a page that features a contact form which these contacts would then submit. The submission would update the contact record accordingly.