Managing Social Media during a Crisis
Aug 13, 2020 9:48 AM
More than five months into the economic and global health crisis brought on by COVID-19, marketing teams across the globe have dramatically altered aspects of their social media strategy to meet the rapidly changing needs of their organization and their audiences.
From paid spend to content strategy, brands have found varying degrees of success pivoting their marketing approach to accommodate a paradigm shift in consumer behavior.
This week, as this climate becomes the “new normal”, we’ll look at trends and strategic recommendations to help you build a social strategy for now.
For more information on this week’s topic and to find resources to help you face these challenges, check out our main series page.
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