Data Driven Marketing for Growth

[jennysowyrda]

Actions your ideal customers take online can help your business better understand their challenges and unmet needs, and how your offerings can help. As your database grows and your buyer becomes more complex, this becomes increasingly true. 

But which data points are most helpful, and how should you incorporate these key events or info into your marketing and sales strategies?

This week, we’ll examine what data you should be gathering across your web, chat, and email assets, how to stay organized with this new influx of data, and best practices for personalizing the buying experience.

For more information on this week’s topic and to find resources to help you face these challenges, check out our main series page. 

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