Which is the Best Email Marketing Software?

[PHarmony]

Hello Group! How are you? I hope everybody is well. I have a question. Which Email Marketing Software would you suggest for someone that needs the best email marketing service as well as great designs for landing pages? 

So far I have signed up with Get Response. I am testing this software out now.

Thank you in advance.

[MGrethebi]

Hi @PHarmony !

I was using Mailchimp before but they've raised their prices multiple times since last year. I opted to transition to Brevo (formerly Sendinblue) since it's way much more affordable while offering similar functionalities. While Mailchimp's standard plan charges $20 per month for 6000 emails and 500 contacts, Brevo's Starter plan costs only $25 per month, offering 20k emails with unlimited contacts.

They even have a free plan with unlimited contacts too, and up to 300 emails/day for free, which is great. Have you tried it? 

Cheers!

[SohaS]

Hey, I think Mailchimp is great 🙂 any other email marketing software suggestions?

[danmoyle]

Thanks for the tag @kvlschaefer 😊

Hi @PHarmony. Welcome to HubSpot Community! I like Kristen's blog article that lists a bunch of options. Yes it's true you have a lot of choices for email marketing software. I've used several, and sometimes still use them when volunteering with nonprofits - they use a lot of various tools.

It may come as no shock here, but as a HubSpot user since 2010 and #HubSpotAdvocate, I'm going to suggest HubSpot. Especially because you're asking about connecting your email marketing to landing pages, I think keeping as much as you can in a robust system that's still easy to use -- HubSpot -- is your best bet. 

Just my thoughts from an everyday user. 🙌

[PHarmony]

Hello Dan, nice to meet you.

I have chosen to sign up with HubSpot for my business. I now understand that HubSpot is considered a "CRM". I am still learning exactly what a CRM is. From what I think I've learned lol, a CRM is what I would use as a company to keep up with multiple departments within their business, all in one place.? Is that the correct definition for CRM? 

Also, would you suggest that I use CRM for my clients email marketing. Or, should I just use a regular Email Marketing Software like Aweber that is not a CRM?

Thank you again for your response. 

Best, Kia

[danmoyle]

Love these questions Kia! 

To me, a CRM is a strategy and system that helps you manage contact relationships. You're managing communications (1:1 emails, marketing emails, phone calls, meetings) in one collaborative database to help your busness grow while focusing on efficient and human communications. It helps you store data about your contacts and follow along on their buyer's journey. 

HubSpot started off as a marketing software with email marketing, content management (CMS) like blogs, and marekting conversion paths like landing pages and such. 

So it's a lot of things. It does help different departments (marketing, sales, customer service/success) communicate in a collaborative manner, for sure. When you're emailing a contact or taking meeting notes, others can see the information so they aren't asking the same questions of the person every time. It's great. 

And yes, in all of that, HubSpot also has email marketing tools that help you set up lead nurturing email workflows, conversion paths, and more. 

Hope thast helps! 

[kvlschaefer]

Hi @PHarmony,

Welcome and thanks for reaching out to the Email Marketing Study Group! 🙂 

I wanted to share this post from the HubSpot Blog regarding the Top 19 Best Marketing Email Services in 2023. 

I also wanted to add our community members to this conversation to see if they have insight.

Hi @danmoyle, @franksteiner79, @JenBergren - Do you have any recommendations for @PHarmony?

Thank you! 

Best,

Kristen

[EEverett]

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@kvlschaefer wrote:

Hi @PHarmony,

Welcome and thanks for reaching out to the Email Marketing Study Group! 🙂 

I wanted to share this post from the HubSpot Blog regarding the Top 19 Best Marketing Email Services in 2023 eduk8u  

I also wanted to add our community members to this conversation to see if they have insight.

Hi @danmoyle, @franksteiner79, @JenBergren - Do you have any recommendations for @PHarmony?

Thank you! 

Best,

Kristen

---

Thanks for sahring best marketing email service list. I hope it will be beneficial for us. I was also wondering it from recent days.

[JenBergren]

Thanks for the tag @kvlschaefer ! I see @danmoyle has excellent answers above,  +1 to using HubSpot for as much as possible instead of lots of separate tools you'll have to integrate @PHarmony.

All of HubSpot's tools sit on top of the CRM and use the CRM as the engine, if that is a helpful way to look at it. I'm not sure what level of HubSpot or Hubs you are using, but even the free version has a lot of different tools you can utilize, including email marketing.

You can see all the tools included in your level here:
https://legal.hubspot.com/hubspot-product-and-services-catalog

Hover over the dotted orange checkmark to see any limitations.

[PHarmony]

Thank you so much for replying to my questions and referring that article to me. I am reading the article now and it is really helpful. Thanks again.

Best, Kia