What segments have you created that have led to greater engagement?

[chrlee]

Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥 

[KTiwari1314]

I've used a variety of segmentations while working for a Restaurant aggregator application. Here a few types:

A) Past User-based Behavior

B) Intent-Based Targeting

C) RFM

D) Action/Event-Based Targeting (Eg: Past 3 months' data of customers who clicked on the 'Book Now' CTA or who opened the emailer) 

[BFalkoff]

What were the results of your efforts?

[PMilenković]

For now, created segments based only on previously opened emails. Still a lot to learn, hope to make better segmentations in the future.

[LorraineB]

I still have a great deal to learn about marketing but for a start we have segmented according to industry as this helps us send more relevant information.

[Thetnaing_Leo]

Since I'm new to email marketing, but as a digital media buyer, I've created the target segmentation for my digital campaign based on customer behaviors and demographics. If I ever have to handle the email marketing, the target segmentation would be previous customers interacted to the CTAs which align with their needs and interest. 

[PJK]

Synergizing fulfilling needs from various market sectors through contrasting segments and aligning their similarities.

[BDavis82]

I have created email segments by previously opening emails

[MRag7]

I created segments based on the ones who have opened my previous mails which has been relevant to their interests 

[aclark22]

I have created email segmentation by: 
- previously opened email 

-previously engaged with email content 

-attend an event to receive feedback 

-by class format on an edtech platform

[TNguyen79]

The segments I created that have led to great engagement are: Small Business Owners who need to create sales pages, sales copy, and email copywriting.

[PAdunmoye]

I have created segments based on those that opened my previous email

[Absovi]

The segments I created that have led to great engagement are: Small Business Owners who need to create sales pages, sales copy, and email copywriting.

[DChiquillo]

The segments I created are:

Active Retail Stores

Inactive Retail Stores with Engagement

Inactive Retail Stores without Engagement

Retail Customers puchase has been in the past 6 months

Retail Customers puchase has been in the past 12 months

[TafiHanes]

I worked on an emailing camapign for a API marketplace that offered a nyriad of services that were B2B, B2C, and also had usse cases that startups could use to plug and play. To get more inbound marketing, we had to segment the offering and do an email camapign that required people to repsond through submission ofe details allows us to collect and collate the data, offer correct engaging, personlised responses which was very import in increasing CTR and enhancing CRM. 

[HHill13]

Email segmentation can enhance engagement by delivering personalized and relevant content to subscribers. For example, demographic segmentation tailors emails based on characteristics like age, gender, location, or income. This approach is useful in industries such as fashion.

[SNM]

We do it by certain criterias: MQL, NMQL, Subscriber.

[JManning703]

We segment based on several factors, one example is the type of customer: client, prospect, vendor, or media company. 

[irisresatwork]

I am fairly new regarding email marketing and this piqued my interest since a lot of job opportunities include email marketing. I plan on using this for my pro-bono project I am working on. They are an aestethic clinic. As per segmentation, I want to target audiences age, location, services preferred, how often do they visit a salon and etc. 

[AMuldong]

I'm new to our company and I still have to learn a lot of things when it comes to email marketing. As per segmentation, we do it by industry, location and size of the company.

[EDougherty8]

I work in the edtech industry, and we segment based on product type frequently to ensure that the people most effected by the reach out get the information.  We have also segmented by role, again to ensure that the correct people get the message.  When done successfully, it helps to decrease the amount of support tickets generated based off of confusion around product changes or something similar.