What segments have you created that have led to greater engagement?

[chrlee]

Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥 

[ZakFischenich]

We have created segments based on industry, persona, and relevant technologies used to name a few.

[mweibert]

I plan on segementing based on commercial property use type and tenant type.

[VBalaguer]

I segemented by location and age.

[Anurag833]

I have created a segment of people who have sign up in our website from our emails.

[Gkumar2]

I have created a segment of people who have visited our website from our emails.

[Mrugal]

I've created an implant drip campaign for patients who have been in the dentistry in past one year and has a treatment plan with no future apointment to reactivate these patients.

[Iparadigmcoll]

The concept of email segmentation is new to me but I understand that businesses often create segments based on factors like purchase history and engagement levels.

[NduatiJC]

Honestly, I didn't know anything to do with segmentation until now.

[PrincessSpencer]

I've used segmentation based on location of the properties I do business with.  I also use segmantation based on the services a company has used previously.

[Medhavi7]

I have never used segmentation before. I will use email marketing effectively after completing this course. 

[BFalkoff]

Do you also consider how much film is being purchased (bulk, a few items,
one roll)? Then do have a way to focus on your most valuable
audience/industry?

What are their common needs and “pain points” towards getting a big order
smoothly delivered?

How are you different from your competitors, and why are you the best
vendor?

I could go on, but I’ll leave you with this, what is it about your
organization that emotionally them to you and makes them want to buy from
you?

Maybe it’s your service, or your people, or price.

Whatever it is,survey customers to get to know for sure.

* <>*

*C o p p e r h e a d *Creative

*Let’s talk. Let’s dream. Let’s grow your brand.*

OFFICE / MOBILE 856.739.5303
628 Singley Avenue *l * Runnemede, NJ 08078

[CLoupe]

Segments are a great tool. Currently we use Kalyvio for email marketing, but are switching to Hubspot for the CRM features as well. In our industry we segment customers based on what type of film they purchase, what area they are in and sometimes even shipping regions.

[ASantos94]

Once I learned this overall, I will use this segmentation process in the near future.

[BFalkoff]

Start with the inquiry. Review client-data results. Feed those results to
the hubspot community. Based on the responses pursue your booking options.

Good luck!

* <>*

*C o p p e r h e a d *Creative

*Let’s talk. Let’s dream. Let’s grow your brand.*

OFFICE / MOBILE 856.739.5303
628 Singley Avenue *l * Runnemede, NJ 08078

[gabriellen]

As I am new to the concept of segmentation, I would like to begin using these concepts on a Resort website that I manage. There are two forms there that receive submissions monthly - a bookings form and an inquiry form. I would like to begin with segmenting data from these two forms based on the date submitted by the client.

[ansmity]

I have not created a segment yet as I am new to hubspot, but I will soon.

[LQuijano1]

I will create my first segments on Klaviyo soon. 

[NDao4]

I am using email marketing to reach those who want to recruit international students for internships in Vietnam:

- Job: Human Resource, Business Development, C-level

- **bleep**: woman (80%)

- Type of company: corporate wants to expand overseas, push brand marketing or international company in Vietnam wants to have English-speaking interns

[MMateo0]

I have not yet created a segment. I am new to email marketing.

[PSedurifa]

I am a newbie. I haven't created a segment, I am still learning into it.

[Sfcw]

None so far. This is my first exposure to email marketing.