What segments have you created that have led to greater engagement?

[chrlee]

Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥 

[AFruci]

In Enrollment Management, we use the following segments in our CRM:

• Prospect - a person identified as a potential student
• Inquiry - someone that has reached out to us or made contact with us and shared their contact information and agreed to receive information about our Instution and our programs.
• In-Progress - Someone that has started an application but has not paid to submit it. 
• Applicant - Someone that has paid and submitted an application. 

[rajdeepak07]

Segment that have led to greater achivement are as follows.

New customer:

Existing customer:

Bound customer:

Also, Buying persona help me to separate more e-mails 

[AntonetteCM]

Still learning

[DePhilomath]

I use different segmentation when sending out broadcast messages on Whatsapp 

I have a different segmentation for people:

Who are family 

Who came in through sponsored Ads 

Who are friends and colleagues 

Who are also Spam 😂

[OChristiana]

Still learning 

[drickie]

I'm new to the segmentation concept under email marketing.

I am to create new ideas basing on:

- People who have interest in saving lives.

- current collaborators and partners

- creating contact with the same cause organisations

I think HubSpot will help me on this after fully getting the skill

[LovekumarDoshi]

One of our clients is a kitchen cabinet manufacturer. For them, we segmented their audience as follows:

• Sold: Customers who have completed a purchase.
• Open/In Progress/On Hold/Pending: Prospective customers currently engaged in sales, including those awaiting further action.
• Lost: Prospective customers who did not complete a purchase.
• No Opportunity: Contacts who have been assessed and found not to be potential customers.

[DivyaAlwani]

• Open/In Progress/On Hold/Pending: Prospective customers currently engaged in sales, including those awaiting further action.

[CQuinn3]

I'm new to segmentation, so I'm keeping it simple:

1) People who have expressed interest.

2) Existing students

3) Former students

I still don't really know HOW to do segmentation in HubSpot, tho. Hoping that there's a class that shows how to do it. 

[Rohitvarshney7]

As our organization caters to multiple industries, we've created industry specific segments.

[smtpserver]

Hello I'm Chandan, Chief Marketing Officer at PPCAds.AI Curious about our winning email segmentation strategies? Let me break it down for you, step by step.

Step 1: Industry-specific Segmentation
We meticulously analyze the unique needs and trends within each industry our 100+ clients operate in. By tailoring our content accordingly, we've witnessed remarkable spikes in engagement.

Step 2: Service-based Segmentation
We personalize our messaging for each service we offer – whether it's Phone Call Generation, Lead Generation, Competitor Analysis, or Custom Solutions. This targeted approach ensures relevance and resonance.

Step 3: Persona-based Segmentation
We craft precise buyer personas based on roles, company size, and objectives. This enables us to deliver content that speaks directly to their needs, resulting in heightened engagement.

Step 4: Lifecycle Stage Segmentation
We guide clients through every stage of their journey – from new sign-ups to active clients and even those who've gone quiet. By tailoring our messaging to each stage, we maintain engagement and foster loyalty.

Step 5: Results
The outcome? Our segmented email campaigns consistently drive higher engagement and conversion rates, amplifying the impact of our marketing efforts and delivering tangible results.

[CEnebeli]

Thanks chrlee for this great opportunity to understanding the importance of segmenting in email marketing.

I helped to create a data base for a local school in a rural area,the level of participation has been great as over 80% of the prospects responds to messages. My new experience on segmentation has helped to increase participation and engagement.

This has also reduced the problem of trying to meet the needs of general prospect through a particular medium. I had to segment by creating a new community for parents of graduating students, this strategy has helped me engage them differently on specific matters concerning their ward.

Thanks      

[Enochbabs01]

Well I am an email marketer, I help businesses grow and one of my experience with segmentation iis segmenting my customers list so that we can know the engaging customers and those that aren't engaging.

She was running on plan, and we wanted to make sure we know those that are potential customers and long term customers. See had quite a number of list but our campaigns arent converting and we also have those that havent even engaged for months by checking out analytics.

So we had to segment lust and also clean list to have few and also to know what we are going to do next to have more leads.

[KJangra]

I am a beginner in email marketing. I suggest to give more attention to new audiences or who , whom lacks about the  knowledge of the product . 

[JEmboy]

I'm new to email marketing but based on my previous experience with digital marketing, I can relate segmentation to specifically identifying your target audience and customize your email according to the need of each customers.

[SRomeril]

We have used lifecycle stage, industry type and location.

[CMorris602]

I implemented the following segments to improve email marketing results: 

1. New Clients: Created welcome flow that confirmed their interest and ensured they were aware of next steps.
2. Abandoned Cart-Type Segment: Messages were develped specifically for those who had received an agreement to begin a plan with the company, but did not activate their plan.
3. Inactive Clients: Re-engagement campaigns targeted to those who had shown interest but had gone dark.
4. Email Engagement Level: To improvie deliverability, created sends based on email engagement.
5. Lifecycle Stage: Targeted emails for prospective, active, and closed clients.

[HAbboussi]

creating segments based on my interests in institutional branding and communication channels to enhance engagement.

[AliNadeem2001]

indsutry : online ( unisex) jewerly store 

key sgemnets 

demographics : age ( young 16-27) , gender ( male and female ) , location ( lahore)

etc who are my potentional buyers 

the email campaign i shall use is 

1. promotional email with context of soft skill 

[ShiwangPandey]

Based on Purchase history, geography , interest and subscription.

[Roshankoshy007]

Email marketing segments that have led to greater engagement:

1. New Subscribers: Welcome series with brand introduction and discounts.
2. Engaged Subscribers: Exclusive content and early access to sales for frequent openers/clickers.
3. Inactive Subscribers: Re-engagement campaigns with special offers.
4. Purchase History: Personalized product recommendations and upsell emails.
5. Cart Abandoners: Reminders and incentives to complete purchases.
6. Geographic Location: Region-specific promotions and event invitations.
7. Demographic Information: Tailored content based on age, gender, or income.
8. Email Engagement Level: Adjusted frequency based on interaction levels.
9. Content Preferences: Customized emails based on subscriber preferences.
10. Lifecycle Stage: Targeted emails for new leads, repeat customers, and lapsed customers.
11. Event-Based: Follow-up emails after actions like webinars or resource downloads.