What segments have you created that have led to greater engagement?

[chrlee]

Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥 

[THalverson]

Hello, 

My company is a Niche' market of selling and refurbishing car key fobs, with a focus on programming capapbililites using our products. Im still learning our marketing staregies since i have yet to step into taht role officially. 

[KVaddi]

we did for product based Marketing segmentation based on age groups.

[VMistry7]

Good evening, I have created Email Marketing Segementation for my Coffee Business based on 2 Segements to drive more Conversions and Enagement: 
1) Subcribing Emails to help customers to stay in touch for latest offers and discounts
2) Demographics( We used Different types of Personas to make sure that we are targeting the right audience)

[BTrivedi]

We did Industry segmentation, which helped us to increase the open rate and lower the unsubscribed rate.

[KCOLll]

Email Engagement

[DNanda]

Hello Everyone,

Daisy this side so I have created segment for digital marketing agency thats in Dubai:-

1. on the basis of age b/w 25-45 years 

2.Demographics(Dubai based out)

3.Income

[KFischer6]

We primarily use Persona based segmentation and use the vertical (Industry) as well to create a two factor segmentation 

[Rakhi7]

I'm still learning 

[saraha_]

We mostly segment based on demographics and website behavior. Segmenting has improved our email health.

[KHeath7]

I am new to it

[OOlamide1]

i haven't created one yet. I am looking forward to it

[Wonuola]

Hello, My name is Wonu. I have not started email marketing yet but i hope to learn as much as possible from this course and be able to eventually apply the knowledge i gather.

[EOrimogunje]

Hi Wonu. My name is Emmanuel (Nigeria). Good to meet you here

[RachelK4]

I work for a telecommunication company and we focus on supplying radio services to public safety departments in the state of GA. For email marketing my segments would be county, title/department, and whatever their current radio system.

[Hritwik]

During my internship at an NGO i use the segmentation process to sort out potencial donors and community outreach volunteers. To send them different emails and information to join the cause during a event.

[EOrimogunje]

My NGO get signups from different events where our mobilization team exhibit. I segment based on these events. e.g 'WATS Event signups'

[JSalley5]

For an internal email newsletter in a college, our main segments were students, faculty, staff and alumni.

[Irtazat]

My name's Irtaza and work freelance as a resume writer via LinkedIn. 
Aiming to utilize email marketing strategy in the future. I've decided to segment based on geography and occupation. 

[MSwaim]

As I'm thinking about this I am thinking about re-visting our buyer personas. I considered it a bit frivolous in the past based on how we went to market, but with starting up a sustained e-mail engagement strategy I can see the usefulness. 

[MGowen]

Hi! In the industry I work in, segmentation is very important. I segment customers by geography primarily. Different states have different laws for selling our products so it's important that I'm not pushing products into a state that has regulatory restrictions on those specific products. 

[EFiati]

Hi everyone I am yet to start email marketing. I hope to be successful when I do my first email marketing