What segments have you created that have led to greater engagement?

[chrlee]

Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥 

[JPresentacion]

I am just new to email marketing and haven't segmented my contacts yet. Thank you!

[parisasafarali]

1. Visual Contrast: The blue color provided stronger visual contrast against the background, making the buttons more noticeable and prompting users to take action.

[parisasafarali]

1. Location-Based Segmentation: Leveraging geographic data to deliver location-specific content or promotions can enhance relevance and drive engagement. For example, promoting events or deals that are happening nearby can encourage users to take action.

[KBoateng]

Heyy, Im still new to email marketing and im still learning more about it, I have not segmented my audience yet .

[Dagevi93]

Hi, I'm learning about email marketing and I'm enjoying it at the moment so I haven't segmented my audience yet.

Hopefully soon.

[DakKayode]

Hi

I'm still at the learning phase of email marketing, hopefully soon, I will be fully active and interface confidently through the knowlege acquired.

[MibeWilliams]

I have created 2 segments. Segment are people who want to successfully start their business

People who want to learn braiding skills

[benny2001]

None yet, Looking forward to creating one

[MANILMANU]

I have used segmentation to reach out to candidates who are looking for a job. Reaching out to commerce graduates for an insurance underwriter position

[DLOUISEP]

I use segmentation when taking web, call, and mail orders to prevent mixing of data and to achieve a much accurate output.

[ToeLinAung]

I am running a facebook and youtube content page and I am segmented with their behaviour of likes and dislikes . 

[UWisen]

In a manufacturing B2B company we segmented based on application (what kind of process), Activity (the accounts place in the flow) and final industry (the customers customer). In addition brand and contact level segmentation was done to create a customer profile (rough persona). This allowed more targeted messages to be sent that was more relevant for specific customer groups, for instance operators, or buyers, in the specific industry.

[dhananjayingole]

In my college we are doing e-mail marketing for our college technical fest,to aware students about these event and invite them to our college.

For that we have prepared a contact list of engineering student which belongs to cse,it because these fest is mainly for it students .

[KellyLe02]

Behavioral Segmentation: Targeting based on past interactions, such as purchase history or website activity.

[ZClariño]

Lifecycle Stage
Sending different content to new subscribers, active customers, or lapsed customers helps nurture leads and retain customers effectively.

[ChucksIhebuzor]

The agency I worked with created a segment of women interested in cybersecurity jobs that broke their call booking records, and allowed them to break ~500k in revenue.

[MAlbano2]

I work for a small digital marketing agency

[AWhitford3]

I work for a small digital marketing agency, and we helped one of our clients segment their audience based on recent event attendance.

[MSandhu2]

I have working as payroll admin in my company. I am not the one who set segmentation but I do receive many emails regarding seminars, new projects reports and participation that directly lead us to focus and learn more about company manufacturing.

[KritikaSaluja]

I worked as a sales representative at a company called Boss, where we segmented marketing emails for a specific demographic that the company targeted with its products.

[CPhilip]

I've segmented by region, state, city, stage in the marketing funnel, and time-zone!