What segments have you created that have led to greater engagement?

[chrlee]

Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥 

[JAcevedo0]

Initially, we overlooked the value of segmenting our email lists by industry verticals in our Logistics company. The idea seemed too basic at first.

However, after a few generic campaigns, we recognized the potential for improvement and decided to segment our audience based on their specific industries.

This change significantly boosted our engagement. By tailoring our emails to address the distinct interests and needs of each vertical, we saw a marked increase in open and click-through rates. This strategy not only enhanced the relevance of our content but also strengthened our connection with the audience.

Our takeaway? Never underestimate the power of segmentation in email marketing. It’s a simple yet effective strategy to elevate engagement by ensuring that our messages resonate more deeply with our target audience.

[chrlee]

We love to hear it 👏👏👏

I respect that even if you didn't think it would work, you decided to try. Sometimes it's just putting that effort in. Love that you got positive results!

[itsHim]

I work in a clothing e-commerce company where we sell women's pants. With the help of Some research we know that our returning customers are more likely to buy again so we created segments of those customers who had already bought our products and sent a tailored email to them and we got nearly 62 % open rate for the first time.

[fmlewa]

There is a graphic design and web development company that I work for whereby one of the segmentation criteria we use is the clients stage on their journey. Some are looking to start a business that will need branding , website development and marketing to pick off. Others are looking for strategies to expand their scope and reach more customers. These two groups are addressed differently as they have different priorities.

[VWilliams04]

Thank you for sharing. Your example helped.

[JCaparas]

My company is in creative process outsourcing industry. The client I handle focuses on publishing book for Nursing and Health Professionals. In terms of email marketing, we segment our customers/clients based on their current professions; students, faculty, and practitioners.

[ravisasu]

Our Organization is into Cloud Training and Consulting. We have different segments for Cloud Aspirants keen on getting trained on Different Cloud Providers like Azure, AWS, and GCP.  Also, we have a separate segment for those who need our cloud consulting services.

[lindseyhdillon]

I work for a sustianability nonprofit and when we send our emails we have different networks that we communicate with and sometimes we send to our whole community and sometimes we suppress various campaigns as well. For events sometimes we do tristate area emails for last minute in-person attendees where they don't have to make flight and hotel arrangements to attend. 

[Michael100000k]

How many times your subscribers have opened your emails, 

How they found out about you e.g YouTube,  Instagram etc

If they've bought something before 

There are a ton of things to consider, 

Can't wait to start working with email marketing asap.

[Digitaluxe]

Until now, I had to divide my listings by the different time zones... now I see that Hubspot has a feature to do it automatically. Good to know 😉

[02899]

segments based on: country, webinar attendees, no activity, segments on funnel stages

[KMurray5]

We are onboarding with Hubspot right now - our previous system didn't allow for segmentation which wasn't hugely labour-intensive, so I am very much looking forward to experimenting over the next few months and to seeing our results become much more impactful. 

[DChakraborty6]

I have created segments based on criterias such as Country and other attributes that would show a specific module for only set of customers.

[BCooper8]

A segment for customers and a segment for wholesalers. We also created a segment of users who haven't opened our emails in the last 6 months.

[RGoven]

I am yet to do any segmentation because I am just learning email marketing. However, I am excited to keep expanding my knowledge! 

[PPatel36]

Hello, I never worked in email marketing filed.However, as a SEO analyst I can say that we can use email marketing with book an appointment link.

[CorporateAy]

I am yet to do any segmentation because I am just learning email marketing and I don't have a list yet.

[KAlejandro06]

I've never had an experience as an email marketer. However, as a customer myself, I am being engage to an email wherein there are options to shop and there is a corresponding link to click for me to redirect to the website. It is more convenient and time saver for me as a very busy person but  want to shop but no time. 

[mariahdavis]

Active Customers! Ensuring that active customers are marketed to differently than leads or prospects

[AMirzada]

I am working for a cosmetic company and I don't know anything about segmentation yet

[AristarkhM]

Working in Opera, we focused on creating segmented email lists to drive ticket sales. Here's a breakdown of the process and the results:

Process

1. Audience Segmentation: We divided the

2. Opera's email list into specific segments based on various criteria, including:

   • Past Ticket Purchasers: Individuals who have previously attended performances at Dubai Opera.
   • Genre Preferences: Based on the genres of performances attendees have shown interest in, such as opera, ballet, concerts, and modern theater.
   • Engagement Level: Measuring how often subscribers open emails and click on links, identifying highly engaged users versus those less active.
   • Demographic Information: Such as age, location, and language preferences, to tailor content more precisely.

3. Tailored Email Content: For each segment, we created customized email content that included:

   • Upcoming Performances: Highlighting shows that matched the genre preferences of each segment.
   • Exclusive Offers: Special discounts or early access to tickets for past purchasers or highly engaged subscribers.
   • Behind-the-Scenes Content: Offering insights into the making of a performance or interviews with performers, aimed at increasing interest and engagement, particularly for those with high engagement levels.

4. Timely and Regular Communication: Scheduled emails to ensure consistent engagement without overwhelming subscribers, using analytics to determine the best times for sending.

Results

• Increased Open Rates and Click-Through Rates (CTR): By addressing the specific interests and behaviors of each segment, we observed a significant increase in open rates and CTR across all segments, with the highest engagement among past ticket purchasers and genre-specific segments.
• Higher Conversion Rates: Tailored offers and content led to a higher conversion rate from email to ticket sales, especially in segments targeted with promotions matching their past behavior.
• Enhanced Customer Loyalty: Personalized engagement strategies fostered a sense of value and belonging among subscribers, contributing to higher retention rates and repeat visits.
• Feedback and Continuous Improvement: Collecting feedback through email interactions helped refine future campaigns and segmentations further, leading to ongoing improvements in engagement and conversion rates.

This segmented approach in our email marketing campaign for Dubai Opera not only led to greater engagement but also contributed significantly to the overall business objectives of increasing ticket sales and enhancing customer loyalty in the competitive theater and performing arts market in Dubai.