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What segments have you created that have led to greater engagement?
Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥
What segments have you created that have led to greater engagement?
In a manufacturing B2B company we segmented based on application (what kind of process), Activity (the accounts place in the flow) and final industry (the customers customer). In addition brand and contact level segmentation was done to create a customer profile (rough persona). This allowed more targeted messages to be sent that was more relevant for specific customer groups, for instance operators, or buyers, in the specific industry.
What segments have you created that have led to greater engagement?
Lifecycle Stage Sending different content to new subscribers, active customers, or lapsed customers helps nurture leads and retain customers effectively.
What segments have you created that have led to greater engagement?
The agency I worked with created a segment of women interested in cybersecurity jobs that broke their call booking records, and allowed them to break ~500k in revenue.
What segments have you created that have led to greater engagement?
I have working as payroll admin in my company. I am not the one who set segmentation but I do receive many emails regarding seminars, new projects reports and participation that directly lead us to focus and learn more about company manufacturing.
What segments have you created that have led to greater engagement?
I worked as a sales representative at a company called Boss, where we segmented marketing emails for a specific demographic that the company targeted with its products.
What segments have you created that have led to greater engagement?
We had a lead generation campaign targeting Senior Executives from organizations where thier employees (any designation) attended an event and participated in a session with a dedicated topic.
With such granular segmentation, we had to define the list with 4 filters - Job Title, Country, If Company exists in XYZ campaign and company annual revenue.
With these filters, we were able to segment the static list to launch a VIP exclusive dinner event hosted in three states and our targeted involved executives with decision making capablities to attend as we discussed some post follow up items from the session that sparked thier interest at the event.
This was very well received and we had a very qualified sales ready list that could be translated into revenue in a matter of months.
What segments have you created that have led to greater engagement?
I worked as a social media intern at a company where we segmented the marketing emails to a specific demographic that the company targeted its products towards
What segments have you created that have led to greater engagement?
As a B2B company active in gastronomy, we are just starting to segment our e-mails. First step is to split our nesletters into local fast food and full service restaurants and next to that to make a limited number of e-mailings to leisure gastronomy (linked to a campaign).
What segments have you created that have led to greater engagement?
I work at a startup specializing in small business brokerage. Our main focus lies in serving service-based businesses. Leveraging the NAICS code assigned to each business (a 6-digit code utilized by Federal agencies for classification), I segmented the businesses by industry. This approach allowed me to tailor my email copywriting to closely align with their specific niche and industry, fostering a deeper connection with them.
