What segments have you created that have led to greater engagement?

[chrlee]

Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥 

[CVillarin]

I'm new to this course, but I'm enjoying it. Thankyou 

[Sylvette]

I haven't created any segment yet, but I'll get a list and practice on it.

[DAppiah]

This my first time learning about Email marketing but trust me, I am enjoing the leacture.

Thank you

[Kishorw]

I too enjoying lecture

[CBenjamin4]

Haven't used the emai segmentation yet but the concept is so cool and I'm learning many things. Thanks Teacher!

[JPunsalang]

During my past work experience our team created segmentation between buyers and sellers which also had inner segmentation in order to help them with their queries more efficiently.

[VieriCenisius]

So, my previous internship experience was in the education industry. The CEO and I created the segmentation based on age and occupation. They can give us a fabulous engagement on our platforms. 

[ValeriArdanny]

from my past internship experience, we did the segmentation based on the customers' location or geotaphically

[JBarnard7]

We have segmented into industry and Job title

[UmairOzil]

Back in time when i was doing our project, we segmented our customers based on their income levels and frequency of visiting the outlet

[hannalouise]

By sorting it.

[RLavoie]

I've segmented based on attendance at our online events. Not surprisingly, emails sent to those who have attended events in the past have a higher open rate than those who are lumped in with a larger email list. Segmentation feels like such a no-brainer but it's been hard for me to sort out how to apply it in the different marketing efforts I do (nurturing current/past clients, recruiting new team members and promoting a personal brand) - this course has been helpful so far - thank you!

[Francis001]

I have segmented my affiliate marketing leads based on age in order to tailor my product campaigns effectively.

[Dimar_W]

Working in a fintech company. Top 3 segments that have generated the highest engagement and revenue are newly verified/upgraded users, 1st purchaser and high value customer.

[Pinnacle]

Just learning

[ESmith47]

At my company we segment into age, location, past event type attended, open rate, kind of business and number of employees

[MParr]

Still learning

[HJ22]

We have segmented by location- US and CA.  We have also segmented by Sales team, Rep Agencies and Showroom associates.  This allows the content to be more specific to their needs.  

[agdt]

So far, the only segmentation I've tried (since it was the only information available to the company I was working for) was based on email engagement. Initially, we sent our emails to literally all of our subscribers, which led us to an extremely low average of 20% in terms of open rates. After we segmented our emails to send to only those who have interacted with us in the past x number of months, our open rates went up to more or less 40 to 50 percent.

[chrlee]

This is such a classic example on why segmentation is so important! Not only does it increase engagement but I'm sure your deliverability improved as well 😎 

[RLavoie]

Thanks for sharing this! This is a segment I'm planning on using for some of the larger email lists I have inherited that are getting lower open rates. I'm encouraged you saw such progress!