Email Marketing

chrlee
HubSpot Employee
HubSpot Employee

What segments have you created that have led to greater engagement?

Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥 

1,182 Replies 1,182
John14
Member

What segments have you created that have led to greater engagement?

I have not experimented with segmentation yet. 

0 Upvotes
CHerrero
Participant

What segments have you created that have led to greater engagement?

I am an offline executive who has self-taught himself to navigate the online space. I am very active on LinkedIn and my goal is to offer my coaching, consulting and mindset growth knowledge to leaders especially entrepreneurs. I have very limited technical knowledge

0 Upvotes
GP_Ale
Member

What segments have you created that have led to greater engagement?

Not Yet

0 Upvotes
cChappell
Member

What segments have you created that have led to greater engagement?

Grace Nation Church segmenting an email campaign to reach married couples who have become empty nesters,  50 plus, with the idea of how function in their new normal. We discovered many people were having adjustment and transition issues. We developed workshops, travel clubs and support groups. 

chrlee
HubSpot Employee
HubSpot Employee

What segments have you created that have led to greater engagement?

I LOVE this example! So awesome how your email segmentation allowed you to pinpoint your people's needs more clearly. This is perfect 🎉 

0 Upvotes
AGhorpade
Member

What segments have you created that have led to greater engagement?

No 

0 Upvotes
HWitham
Member

What segments have you created that have led to greater engagement?

I do not have the most experince either, but it helps us understand users and how to engage with them

 

0 Upvotes
Nateh
Participant

What segments have you created that have led to greater engagement?

I have no experience regarding email marketing but Segmentation help understand your audience because subscribers have different needs and it helps to build stronger relationship with your audience

SuccessEkwe
Member

What segments have you created that have led to greater engagement?

I have created different segments according to stakeholders' birthdays, and employees in my location and in my country. This has made my work so easy

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Renee_Reeser
Member

What segments have you created that have led to greater engagement?

segmaention helps us refine RELEVANCE!  who wants to open an email/ participate in marketing conversations that has no meaning towards your goals, as either buyer or seller?  

NSaleem0794
Member

What segments have you created that have led to greater engagement?

We sell online on different marketplaces. We develop products based on customer buying behaviour in a specific niche by getting information according to different segments. We make segments such as material, color, size, packs, dimensions, design etc to know what type of product customers are buying so we enter market accordingly.  

Favour9
Member

What segments have you created that have led to greater engagement?

Segments according to demographics 

0 Upvotes
Utkarsh_Tiwari
Member | Platinum Partner
Member | Platinum Partner

What segments have you created that have led to greater engagement?

I have segmented my email lists according to Industry, Decision makers (Based on role and solutions we are provinding) and also the locations. Although I have mainly worked on cold outreach and it is hard to get responses there. But with well segmented list and after a good reasearch with personalized emails I did get a few responses and a good amounrt of opens and CTRs.

0 Upvotes
BFortenbaugh
Member

What segments have you created that have led to greater engagement?

As a marketing company, we work with a large range of clients and thus rely on segmentation to work effectively. We segment by a variety of factors like industry, marketing pain points, location, whether or not we've worked with someone in the past, and more. Segmentation has been key to appearing professional and legitimate in our contact's inboxes.

chrlee
HubSpot Employee
HubSpot Employee

What segments have you created that have led to greater engagement?

Love the connection you made between segmentation and professionalism & legitimacy!

0 Upvotes
JeanCruz01
Participant

What segments have you created that have led to greater engagement?

This is very insightful. 

0 Upvotes
cmccullough18
Member

What segments have you created that have led to greater engagement?

Identifying the decision-makers, champions, and employees with the size of the company has allowed us to target the right people. I just haven't put it to use

0 Upvotes
CCantalejo
Member

What segments have you created that have led to greater engagement?

I haven't experienced email marketing but by segmenting your email list and sending targeted, personalized content, you can increase engagement, improve open and click-through rates, and ultimately build stronger relationships with your subscribers. This approach can help you avoid losing clients in the future and lead to higher conversion rates and customer satisfaction.

0 Upvotes
chicalicious
Member

What segments have you created that have led to greater engagement?

I haven't experienced email marketing by far, but what I learned from these videos is that we need to segment our clients based on the information they provided to us so that we can curate emails based on their preferences and all the more have them engaged and avoid losing clients in the future.

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MPaden
Member

What segments have you created that have led to greater engagement?

Although I have not managed email marketing at this time, I am learning that segmentation in any company and industry has huge benefits with targeting your brand's buyer persona. Segmentation makes email marketing more genuine in that it targets specific audiences through curated emails for those specific audiences and in turn saves you lots of time, money, and the risk of losing a customer/client. 

0 Upvotes
JLeomops
Member

What segments have you created that have led to greater engagement?

I've found segmenting by industry, title and company size can be effective based on a promoting a specific product solution

0 Upvotes