Email Marketing

chrlee
HubSpot Employee
HubSpot Employee

What segments have you created that have led to greater engagement?

Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥 

1,194件の返信
Renee_Reeser
メンバー

What segments have you created that have led to greater engagement?

segmaention helps us refine RELEVANCE!  who wants to open an email/ participate in marketing conversations that has no meaning towards your goals, as either buyer or seller?  

NSaleem0794
メンバー

What segments have you created that have led to greater engagement?

We sell online on different marketplaces. We develop products based on customer buying behaviour in a specific niche by getting information according to different segments. We make segments such as material, color, size, packs, dimensions, design etc to know what type of product customers are buying so we enter market accordingly.  

Favour9
メンバー

What segments have you created that have led to greater engagement?

Segments according to demographics 

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Utkarsh_Tiwari
メンバー | Platinum Partner
メンバー | Platinum Partner

What segments have you created that have led to greater engagement?

I have segmented my email lists according to Industry, Decision makers (Based on role and solutions we are provinding) and also the locations. Although I have mainly worked on cold outreach and it is hard to get responses there. But with well segmented list and after a good reasearch with personalized emails I did get a few responses and a good amounrt of opens and CTRs.

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BFortenbaugh
メンバー

What segments have you created that have led to greater engagement?

As a marketing company, we work with a large range of clients and thus rely on segmentation to work effectively. We segment by a variety of factors like industry, marketing pain points, location, whether or not we've worked with someone in the past, and more. Segmentation has been key to appearing professional and legitimate in our contact's inboxes.

chrlee
HubSpot Employee
HubSpot Employee

What segments have you created that have led to greater engagement?

Love the connection you made between segmentation and professionalism & legitimacy!

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JeanCruz01
参加者

What segments have you created that have led to greater engagement?

This is very insightful. 

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cmccullough18
メンバー

What segments have you created that have led to greater engagement?

Identifying the decision-makers, champions, and employees with the size of the company has allowed us to target the right people. I just haven't put it to use

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CCantalejo
メンバー

What segments have you created that have led to greater engagement?

I haven't experienced email marketing but by segmenting your email list and sending targeted, personalized content, you can increase engagement, improve open and click-through rates, and ultimately build stronger relationships with your subscribers. This approach can help you avoid losing clients in the future and lead to higher conversion rates and customer satisfaction.

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chicalicious
メンバー

What segments have you created that have led to greater engagement?

I haven't experienced email marketing by far, but what I learned from these videos is that we need to segment our clients based on the information they provided to us so that we can curate emails based on their preferences and all the more have them engaged and avoid losing clients in the future.

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MPaden
メンバー

What segments have you created that have led to greater engagement?

Although I have not managed email marketing at this time, I am learning that segmentation in any company and industry has huge benefits with targeting your brand's buyer persona. Segmentation makes email marketing more genuine in that it targets specific audiences through curated emails for those specific audiences and in turn saves you lots of time, money, and the risk of losing a customer/client. 

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JLeomops
メンバー

What segments have you created that have led to greater engagement?

I've found segmenting by industry, title and company size can be effective based on a promoting a specific product solution

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VaijinathB
メンバー

What segments have you created that have led to greater engagement?

I am still thinking, how e-mail marketing can be use in selling a mid-luxury apartment?. Generally what I have observed is, e-mail marketing is used by software companies, as most of the work can be done remotely.  As of now I am just exploring different ways of establishing contact with the customer.


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chrlee
HubSpot Employee
HubSpot Employee

What segments have you created that have led to greater engagement?

You'd be surprised at all the different industries that use email marketing to reach their audience. There's billions of email users. The work is figuring out how to gain legitimate contacts and then engage with them through a thoughtful email marketing strategy (which includes segmentation 😎)

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DJohnson9
参加者

What segments have you created that have led to greater engagement?

I haven't made it that far in creating segmentation at this moment, studying all about email marketing.

PauloMateus
参加者

What segments have you created that have led to greater engagement?

Same here, but willing to understand from others' experiences. Is there any tactic that you used?

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WT
メンバー

What segments have you created that have led to greater engagement?

In the campaigns I've previously managed, I did not prioritize segmenting the audience. However, I now recognize the significance of this practice, and I believe it's the perfect time to begin implementing it.

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MajidS
メンバー

What segments have you created that have led to greater engagement?

I totally agree with the idea of segmentation and the way it can help develop different strategies. However, my core focus for learning email marketing is to grow my business through prospects scrapped from the internet using hunter.io. I believe the best bet for me for segmentation will be geography and the business industry.

chrlee
HubSpot Employee
HubSpot Employee

What segments have you created that have led to greater engagement?

Don't forget the risks of buying lists. It can really affect your deliverability negatively, which makes strategies like segmentation more difficult to employ!

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HChristman
メンバー

What segments have you created that have led to greater engagement?

Since we have never done email marketing, and I have not dabbled in email marketing - I do not believe I have done any segmenting. I am still determing what that data could look like, while manually creating the data in a spreadsheet for our leads and current customers.

JenWilliamson23
参加者

What segments have you created that have led to greater engagement?

This is a great question, and since I am new to this current role- I am currently undergoing where we are even at in the email segmentation space. I apologize as I currently do not have the answer(s) to this question; however, I look forward to reading others' replies and coming back to share what I will learn in the next couple weeks of where our company stands.

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