What segments have you created that have led to greater engagement?
Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥
What segments have you created that have led to greater engagement?
Although I have not created any emails myself, the company I work for sends out tailored emails to customers based on their transaction history from their loyalty account. This has led to customer retention and increased sales.
What segments have you created that have led to greater engagement?
I’ve worked primarily in marketing and CRM, focusing on customer engagement through targeted email campaigns. My experience spans retail and service-based industries, where segmentation is crucial in maximising engagement, conversion rates, and customer retention.
Segments That Led to Greater Engagement 1️⃣ Behaviour-Based Segmentation:
Example: For an e-commerce brand, I segmented customers based on browsing behaviour, e.g., users who viewed a product but didn’t purchase. A follow-up email with a personalised discount or customer reviews on that product led to a 20% increase in conversions. 2️⃣ Lifecycle & Retention-Based Segmentation:
Example: I created "Win-Back" segments for inactive customers (90+ days without engagement). A reactivation campaign featuring exclusive discounts and personalised recommendations improved open rates by 35% and re-engagement by 15%. 3️⃣ Purchase Frequency & Value-Based Segmentation:
Example: For high-value customers (VIPs), I crafted an exclusive loyalty campaign with early access to new products. Engagement rates were 2x higher than standard promotional emails, and the average order value increased by 25%. 4️⃣ Demographic & Geographic Segmentation:
Example: I personalised email content for a multinational retailer based on region-specific holidays and local trends. This resulted in a 30% higher click-through rate compared to generic global campaigns. 5️⃣ Engagement Level Segmentation (Hot, Warm, Cold Leads):
Example: I categorised users based on their past email interactions. Highly engaged users (Hot) received sneak peeks and exclusive offers, while low-engagement users (Cold) received soft-touch campaigns with educational content. This boosted overall email engagement by 18%.
Key Takeaways:
✅ Personalised, behaviour-driven segments consistently lead to better engagement. ✅ Lifecycle-based campaigns (e.g., welcome series, win-back, VIP rewards) drive customer retention. ✅ Testing and refining segments based on analytics is crucial for continued success.
What segments have you created that have led to greater engagement?
Asegmentation about age to deliver the direct promotions to the clients and also about email engagements to for people who havent opened our mails to trigger re engagements
What segments have you created that have led to greater engagement?
I currently work in the property management business focusing mostly on college students for apartments and townhouses. And we segment a lot based on how you are involved on campus whether its sports teams, greek organizations, academic clubs, or even other segments such as year in college or transfer students in order to reach our market.
What segments have you created that have led to greater engagement?
For a nutrition coaching segments included those losing weight, gaining muscle, reducing pain, increasing performance. Also those who know who I am and those who don't.
What segments have you created that have led to greater engagement?
I have created a segment of customers who bought electric scooters from us from 6 months ago onwards, to advise them the importance of regularly servicing their escooters for maintenance.
What segments have you created that have led to greater engagement?
I created a segment to target only the clinics that i work with and and not the entire network. I am able to customize emails specifically for them with relevant information regarding our research project.
What segments have you created that have led to greater engagement?
I have created an segment of specially chemical engineering background professionals to target them for the training programs such as Simulation and modelling training programs
What segments have you created that have led to greater engagement?
I work as a digital marketer for sister companies, Five Star Elevator Manufacturing Company, which manufactures elevators, and G Power, which produces solar power products like inverters, batteries, and solar panels.
I've been learning about email segmentation at work, and I set up some segments based on different customer needs like maintenance and solar products. It's been a helpful experience and has improved engagement.
What segments have you created that have led to greater engagement?
I currently work in the real estate and finance industries. We provide intermediate-term loans for customers investing in real estate projects. We are in the process of segmenting prospects by loan type. The loan most appropriate for a given customer depends on the project. For example, a prospect looking to purchase, renovate, and sell a property would be most interested in a "fix and flip" loan that allows for draws as needed to complete tasks per their renovation strategy. Someone looking for funding between the final renovations and sell date might need a bridge loan with a different duration and flexibility to draw funds. Requesting a project type allows us to send the most relevant information information to each prospect.
What segments have you created that have led to greater engagement?
Being in a Gift Cards Industry, I have used very basic segmentation so far. Classifying my contacts based on their insudstry such as B2C Sellers, Corporate Rewards, Employee Rewards & Survey rewards. This allows me to send the personalized email based upon their use case of Gift Cards.
What segments have you created that have led to greater engagement?
I work for an English language teaching publisher, and professional development webinars are a key component of our upper-funnel digital marketing strategy. After each webinar, I sent a follow-up email with more information on the ELT program featured in the webinar and then segmented based on contact engagement (whether they clicked a call-to-action to visit our website and learn more about the product). If they did click, I sent an invitation to request a sample of the product; if they did not click, I sent them more general professional development content (e.g. blog posts relevant to the webinar topic).
What segments have you created that have led to greater engagement?
Working for a university alumni I segmented alumni who graduated from different faculties, then further segmented by graduating schools, and graduating degrees. It allowed me to target messages based on the interests of the different alumni groups.
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