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Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥
I haven't segmented my audience yet, but now that we're using HubSpot, I'm excited to implement this strategy. Industry and engagement in other emails we've previously sent might be good places to start. We are about to introduce a product for an industry we haven't marketed to before. This will be interesting for sure!
I've created an implant drip campaign for patients who have been in the dentistry in past one year and has a treatment plan with no future apointment to reactivate these patients.
The concept of email segmentation is new to me but I understand that businesses often create segments based on factors like purchase history and engagement levels.
I've used segmentation based on location of the properties I do business with. I also use segmantation based on the services a company has used previously.
Do you also consider how much film is being purchased (bulk, a few items, one roll)? Then do have a way to focus on your most valuable audience/industry?
What are their common needs and “pain points” towards getting a big order smoothly delivered?
How are you different from your competitors, and why are you the best vendor?
I could go on, but I’ll leave you with this, what is it about your organization that emotionally them to you and makes them want to buy from you?
Maybe it’s your service, or your people, or price.
Whatever it is,survey customers to get to know for sure.
Segments are a great tool. Currently we use Kalyvio for email marketing, but are switching to Hubspot for the CRM features as well. In our industry we segment customers based on what type of film they purchase, what area they are in and sometimes even shipping regions.
As I am new to the concept of segmentation, I would like to begin using these concepts on a Resort website that I manage. There are two forms there that receive submissions monthly - a bookings form and an inquiry form. I would like to begin with segmenting data from these two forms based on the date submitted by the client.
