What's your #1 email design tip?

[Champion]

The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 email design tip to better engage your audience?

*To learn more about this, check out the Outlining the Design of Your Marketing Emails lesson via HubSpot Academy. 

[MoNaflan]

Build the email templates in sections that way it's easier to build large number of emails and we have control over the brand consistency and easier to manage.

[RTekasala]

What's your #1 email design tip

Simple - the simpler the design the better. The design needs to be

mobile optimization - all designs and pictures need to be optimized for mobile devices. These users should easily see and read the content on mobile. White Space - make use of whitespace. ensure that 

Alt-text - use alt-text for those individuals that have disabilities. make sure to describe what is on the page. 

[Boko]

My #1 Email Design Tip

I believe everyone is a designer. My favorite design tip is using the KISS model. Anyone and every email marketer can design emails that will engage their recipients and further foster conversion. The KISS model: Keep It Simple & Stupid. Every good design stems from simplicity, as we humans are turned off at the sight of any form of complexity. 

In conclusion my #1 email design tip is simplicity🙂

[Richer6]

The kiss model is the most basic and so it's not stupid but 

Keep it short  and simple 

[BNikolic3]

Clear brand aligned design with the focus on value for the customer

[Vojin]

Maintaining consistency and therefore reducing friction when people get in touch with my brand. I want people to easily recognize my emails and have a crystal clear idea who they are interacting within a fraction of a second. 

[TDang89]

-Drive content and value to your contacts

-Highlight and magnify the ideas you are presenting 

-Inspire each reader to an action

-Build trust

[BAGEJIVWIE]

I have no #1, since all the designs achieve different goals from the very onset. 

As an email expert, I will adapt my email design to the goal I really want to achieve and apply the appropriate design for each particular campaign, depending on the user level.

[TPhythian]

Keep it simple and straightforward, whilst still being visually appealing. Also, make sure the CTA is clear and the reader knows what to do after your email.

[TNeyedly]

My #1 email design tip is to use white space appropriately. 

A big block of text is difficult to read, and will make me skim over an email instead of reading it. 

[Damsy]

The design should be cluster free. The arrangement should be spaced in a way that avoids overwhelming the reader visually.

[tparker2]

Keep it short and simple. The saying “the longer the better” just doesn't apply to email design. If someone looks at your email and sees that it stretches on for days, they're not going to read it. Get to your point, and get to it quickly.

[PamCotton]

great tips @tparker2 @RLogan492 !!! Thank you for sharing with our Community!

[RLogan492]

my tip would be to make it user friendly for the reader.

[NBeauty]

The number step to an email design is to have a set goal. This helps to make mail simple, precise and engaging. 

[JValenzuela15]

Be informative with a simple elegant format so the individual can read it with first glance and can interpret my message through images.

[skilpatrick]

Keep it simple and focused to drive clicks and make it readable everywhere.

[OPerez3]

Keep it simple and use an image to convey your point.

[SreePanchangam]

Keep it simple: Clean and uncluttered email designs are visually appealing and help direct the reader's attention to the most important elements of your message. Avoid overcrowding the email with excessive images, text, or design elements that can overwhelm or confuse your audience. A simple design enhances readability and makes it easier for recipients to consume your content.

[copydre]

Be simply informative, like in just 2 seconds, viewers should be able to understand the message of design.