Jul 11, 20214:20 PM - edited Aug 12, 20219:02 AM
HubSpot Employee
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 email design tip to better engage your audience?
I think having starting with a clear goal in mind followed by a email copy which communicates in a human and helful way to its readers are the essential parts to get going.
When it comes to design its important to include images and logos from your company at the top, these images have to relate to the context of the content in my email, and the email body has to involve the prospect so that way he can trust us
But for real, keep the design clean, meaning to use a lot of space, and have the most important info before they have to scroll down. Have only 1 goal for the email. Have clear CTAs.