Jul 11, 20214:20 PM - edited Aug 12, 20219:02 AM
HubSpot Employee
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 email design tip to better engage your audience?
My number 1 tip as an email designer is to always see the email you're designing from the customer's/client's perspective - "What is this email about?" "Why am I receiving it?" "Who is the sender" and more importantly, is it easy to navigate? Following a hierarchy should lead the customer to the desired action.
Whatever you do when designing an email, make it customer-centric. Make it clear, so the reader can understand the message we are communicating without making significant efforts and showing them how it will improve their life, work, business, etc.
Oct 28, 20229:13 AM - edited Oct 28, 20229:21 AM
Participant
What's your #1 email design tip?
It important to recognise that, the aim of the email is to be human and helpful. The design of the email should be simple and the content should be vaulable and short and the email should be personalised where appropriate. The CTA should be large and with more action verbs. The email design should also ne mobilely responsive as different contacts view the email on different devices.
Make it short and sweet because many people are viewing on their phones and don't want to scroll a ton. Use plenty of visuals to keep reader visually engaged and create a clear, easy recognizable CTA!
My number 1 email design tip at the moment would be to keep your goal in mind while desiging your email (before or after you pick a template). I think that would help you to not go on tangents and "side quests" while constructing your email. So basically - "Stick to the plan!"
First, I will add the logo of the brand and some unique art designs to attract consumers. Second, in order to let consumers understand us more intuitively, we need to create a copy to help consumers gain more knowledge about us. Finally, in order to create a good sustainable experience, I will try my best to let consumers participate in our content and make them part of it, so as to establish closer ties.
a friendly hello and ask the reader for a response to a question, depending on what part of the buyers journey they are in, I can ask something like, "do you want to know how others have used (this product)"? or "[first name], what advice do you have for people who haven't used (this product) yet?".
One of my hobbies is graphic design and with the help of the email marketing course, i have learnt that there are similar employable concepts in the 2 fields in order to relay a message.
- Use of leading lines
In one of the resources provided by the course, there was an example of J Crew email that just used an icecream cone with many toppings. The ice cream cone has leading lines that draws the reader's attention to the email CTA (Goal). According to the BBC, Lines that our eyes follow round a composition are called leading lines. They are a useful tool to create a visual flow or to emphasise focal points. Images do this better that words.
For a strong email, I like to include resources, images, etc. appropriately as these can help create more engagement and help the reader understand what email X is about. I also like to engage them with a "human" email so that they are not thinking that this was coming from an automatic robot generator as opposed to a human who actually took the time to develop the email. Of course having a goal is important, but I like to make sure that the goal is a bit flexible depending on what the nature of the email is about as well as what important goal(s) are dedicated to this particular email.
Personally, I prefer simple and straight-forward emails with not a lot of visual stimuli (ex. maximum 1 or 2 photos per email). I like emails that use colours, headers, paragraphs, bold letters and are organised. Furthermore, I think every email should have a goal. This is essential because if the email has no goal, the reader won't understand why they got the email and it will go straight to the bin.
