What's your #1 email design tip?

[Champion]

The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 email design tip to better engage your audience?

*To learn more about this, check out the Outlining the Design of Your Marketing Emails lesson via HubSpot Academy. 

[DLoh]

interesting, engaging, EYE CATCHING.

[nmonroe]

My number one email design to better engage the audience is to keep it nice and simple.

[CLinsmeier]

A tip to better engage the audience is to keep your emails consistent with your brand. This will help users to better recognize your brand as they come across it more often.

[LMcLean]

The tip to better engage is a clear and identifiable brand item like the company logo at the top of the email to capture the contact's attention, personalization token in the opening and keeping the content clear and concise.  

[BRodgers-Rint]

Short- simple and to the point.

[NAkande]

Make it simple for readers to interact with and ensure your messages are clear.

[abhijeetgaurav5]

Keep it short,simple,interesting,engaging

[StephC]

Use relevent and new graphics- don't use images over and over again!

[Rushikesh10X]

Give email a personal token and add logo ata the start of the email so that readers need to know with whom they are engaging with.

[CCrisler]

Keep your emails detailed, but not too detailed short to the point. 

[GNecastro]

My number one tip is to make it where it's readable on all devices AND that it can stand alone without images. 

[JUpton]

Consistency is key in all great information design, and email is no exception. Branding is a big part of this, but so is how things are organised within the email. Make information predicatable in layout. This doesn't mean it has to be the same with every email, but it should mean that the user knows where to easily find the next piece of information without having to think about it.

THis can be done as simply as 'left-aligning' all of your text, or it could be a little fancier by creating a predicatable pattern of text placement, with a bit of suggestive colour use. If you always signal to the reader where to go next, it'll give the email flow, and therefore more likely to keep them engaged.

[TMaria]

You should clearly communicate your message and create a consistent experience.

[ELDinCT]

Make your email Personalized addressing the reader as you not saying “you all”

[LAkers]

Have a goal in mind, write your email copy to be a consistent experience, and make sure you are providing valuable content with call to action at the bottom of the page. 

[SAMUEL6]

Interesting.

[wazzafab]

Understand the goal of the email. Keep it clear and simple, remembering to persist with the brand language to your audience. Remember, you don't need to cram everything you want to say into your email. Entice the reader to further engage with your other content areas such as website, social media, and blogs. 

[sochay]

keeping it short and sweet

[NSmith5]

keeping things organized, clear, and engaging for your audience.

[AMcIntyre]

Keep the CTA button from getting too far down the email

[jcorona64]

Have it be concise; everything about the design should drive your customers to a specific goal.