What's the right frequency for sending emails?

[Champion]

In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why you recommend this in your response.

*To learn more about this, check out the Understanding Email Deliverability lesson via HubSpot Academy. 

[AWang8]

As one who works in admissions, I believe that the frequency of emails is dependent upon the point in the enrollment funnel.  During the fall, when we are attracting prospective families, monthly or bi-monthly emails are most often sufficient as there are other touch points.  However, in the spring, when we are trying to yield accepted families in a short amount of time, targeted weekly emails seem to be helpful.  

[Iwuese]

No matter how beneficial the value you're trying to communicate is, if it is not received by a willing audience it can be a waste of time. So the frequency of the emails should be determined by the audience's opt-in.

[rosariorosalyn]

We have to check the offer.
Let's say, for example, you're offering an information product and it's an evergreen type... The frequency would most likely be 3x per day until the closing of the program.

However, if your goal is to nurture the contacts, 1 email a day is good. Or 3 emails per week

[mmsumons]

This is a question that gets asked quite often. There are many factors to consider when answering this query, such as your email software program and how it handles attachments or spam filters on its end-but we're going with what you know best: yourself!

It seems like everyone has an opinion about which frequency works best for them; some say they prefer sending emails daily, while others feel the need only arises once per week (or less). The truth, of course, lies somewhere in-between these two extremes because no one will ever really >know< exactly where "enough" falls. The number of emails you send out per month can have a huge impact on how successful your campaigns are. It's important to find that balance between too many messages and not enough, so it might take some time before everyone reaches their desired goal with this strategy accounted for in the beginning !!!

[DKathleenB]

Frequency of sending  marketing emails depends on the expectations of your target audience. They shoud be aware of what they've signed up for.

[DWright2]

It depends on the expectations and permisions of the target audience.

[UEzeZeechenna]

Email frequency is as important as its determinants. Recepients' expectations are one of those determining factors.

[Okechukwuchisom]

Frequency of your email depends solely on the expectations of your contact and what they signed up for .....so let's say they signed up for a monthly activities ,your emails are expected monthly and not daily

[pawankumar1412]

Frequency of marketing emails must be atleast minimum of 3-5 emails a week and most importantly it should contain the expectation’s of the targeted audiences.

[JAngulo3]

Frecuency depends on the expectation of the target audience, but in general, 2-3 times a week should work.

[Fawaz]

Not too much to avoid boring your audience and not too few to keep you in their minds.

[VKarunaratne]

frequency can be set to the expectations of the sender's target. Also, it should not bring a negative impact on the receiver.

[BBhangu]

frequency is set according to target market or segment decided by sender or can say according to expectation and satisfaction of segmented target market.

[JAnderson23]

The right frequency depends entirely on expectations and permissons of the segment audience. The goal with frequency isn't trying to see how often you can get away with emails but to make each email engagement count and work the hardest for you by delivering value to the audience segment.

[DShah47]

The right frequency for sending emails is 2-3 times a week 

[shrikant]

in every 2 days 

[GeorgeA]

Frequency depends on the expectation you set. It can be a launch email campaign of 5 emails once a week, or a weekly/monthly newsletter, etc.

[JCuares]

Depends on how a consumer want to receive email on a filled out form submitted

[JCArrington95]

I frequency of emails will depend on the campaign and what you are sending. For example, if you are sending as newsletter, this may be as frequent as monthly or quarterly.  If you are sending an email about a sale, you may send a few emails a week as reminders. If you are launching a new product, you may send an email maybe 2 times per week for a  month to promote the product, but target each email around the benefits, features, reviews, and other topics regarding the product.

[BNarang]

1 or 2 times a week or depending on the campaing