What's the right frequency for sending emails?

[Champion]

In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why you recommend this in your response.

*To learn more about this, check out the Understanding Email Deliverability lesson via HubSpot Academy. 

[OBola]

It all depends on the goods/services you are providing as well as the segmentation of your contact list

[MCox6]

Good idea!  Understand your audience's needs first.

[mcawley]

I try 3 times a week for a few hours , depending on the amount of information you have , and personal reason

[TGoon74]

The frequency of emails sent should be a reasonable limit. Once a week is usually a good amount. More than that, it could look like you are overwhelming the receiver where. It could be a bother or look like spam.

[LJatau]

This depends on your customer's needs and their level of engagement.

[Irtazat]

Hi Justin,

As far as the frequency of an email is concerned, it varies. It depends on the situation, as well as, the prospects' feasibility. I remember my time working as an Assistant Manager in the publication department for publishers. When I invite an author to contribute for publication, our team would permit 3 reminders with 3 to 4 days intervals. Based on public holidays, like winter holidays, the frequency of email was lowered. 

However, as per my experience, most companies do email during holidays, providing offers and contributing value to their costumers. 

So, in short, it depends on context. 

[AMuchoki]

The frequency of your marketing emails depend on your business and your audience. It's important to find a balance that keeps your audience engaged without overwhelming them with too many emails.

Consider:

1. The type of business
2. Your Audience
3. Content of your emails

Overall, it's critical to strike a balance and find a frequency that works for your business and your audience.

Be sure to track the engagement of your emails and adjust accordingly.

[BAllen18]

customer agreement + company/product/service needs = right frequency!

[MarshubDC]

For me sending emails twice is a week is ideal

[PawanBhagat]

A weekly email is the healthiest i feel to engage with the audience, but yes it also depends on the needs of your prospect/customer and how frequently they engage with the products/services being offered.

[Arisudan29]

It depends on the needs of your prospect/customer and how frequently they engage with your products/services.

[MISMAIL6]

Make sure the user knows what they should be expecting once they opt in and how often they will be receiving a mail.

[Michael-Bode]

The right frequency definitely depends on the contact's expectations. If you want to start sending more frequently, inform your contact list giving them the option to opt-in for more frequent emails.

[AChinenyeLili]

Make sure the user knows what they should be expecting once they opt in and how often they will be receiving a mail

[CCaviedes]

I think the right frequency relies on the expectations that we are placing the prospects on, it will become a successful frequency if the lead is aware f what content you are sending and how often. 

[Funmbi]

It depends on the rate at which you need to pass information.

[CrystalC]

It all depends on what they signed up for, and how often you agreed to send them an email.

[Rjs]

All depends on the needs of your customer and how frequent they engage your products.

[AComas]

Considering that in the time we live in, we are constantly struggling with time, appointments, deadlines, etc. And not to overwhelm our contacts. I would say a maximum of once per week. We need to give them enough time to digest the information we are putting in front of their fingertips, only give them what they can process, value, analyze, and ultimately desire.

[A_Baumgardner]

The frequency which you promised you would email your contacts. The right frequency to promise depends on the rate at which the information you're providing changes/updates, the engagement preference of your industry, and how MUCH information you promised you would provide.

[BOlabayo]

There is no one size fits all approach. The frequency of sending marketing emails will depend on the business and the product or service offered. A daily devotional will apparently go out every day, a newsletter could be weekly or monthly, a promotional email could be once per quarter, etc.

The important thing is for an email strategy to be in place, and for recipients to be clear on how often they will receive emails from the start.