What's the right frequency for sending emails?

[Champion]

In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why you recommend this in your response.

*To learn more about this, check out the Understanding Email Deliverability lesson via HubSpot Academy. 

[Okechukwuchisom]

Frequency of your email depends solely on the expectations of your contact and what they signed up for .....so let's say they signed up for a monthly activities ,your emails are expected monthly and not daily

[pawankumar1412]

Frequency of marketing emails must be atleast minimum of 3-5 emails a week and most importantly it should contain the expectation’s of the targeted audiences.

[JAngulo3]

Frecuency depends on the expectation of the target audience, but in general, 2-3 times a week should work.

[Fawaz]

Not too much to avoid boring your audience and not too few to keep you in their minds.

[VKarunaratne]

frequency can be set to the expectations of the sender's target. Also, it should not bring a negative impact on the receiver.

[BBhangu]

frequency is set according to target market or segment decided by sender or can say according to expectation and satisfaction of segmented target market.

[JAnderson23]

The right frequency depends entirely on expectations and permissons of the segment audience. The goal with frequency isn't trying to see how often you can get away with emails but to make each email engagement count and work the hardest for you by delivering value to the audience segment.

[DShah47]

The right frequency for sending emails is 2-3 times a week 

[shrikant]

in every 2 days 

[GeorgeA]

Frequency depends on the expectation you set. It can be a launch email campaign of 5 emails once a week, or a weekly/monthly newsletter, etc.

[JCuares]

Depends on how a consumer want to receive email on a filled out form submitted

[JCArrington95]

I frequency of emails will depend on the campaign and what you are sending. For example, if you are sending as newsletter, this may be as frequent as monthly or quarterly.  If you are sending an email about a sale, you may send a few emails a week as reminders. If you are launching a new product, you may send an email maybe 2 times per week for a  month to promote the product, but target each email around the benefits, features, reviews, and other topics regarding the product.

[BNarang]

1 or 2 times a week or depending on the campaing

[ABanga29]

What's the right frequency for sending emails?

Depending on the campaign, the best frequency for sending emails would be. We may test to assess how frequently we should send emails to subscribers.

[MSingh3301]

once a week. 

[Abduh]

1 week or even 1 month but with quality written content delivered to personalize audience.

[SThakuri]

A successful frequency for sending emails would be the frequency you said you will send emails. For example, if you said you will be sending 3 emails per 2 weeks then, that should be it. It should not be any less or more of it. However, I think daily emails or emails in 2 to 3 days are too much.

[pingpong]

The right frequency for sending emails would depend on the campaign. We could test out the frequency to see how often we should send emails to subscribers. 

[MZCoaching]

I would say it depends on what they opt in for. Daily might be too much, but weekly or monthly.

[SOiro]

The right frequency for sending emails depends on your set expectations and the source of your contacts. If you set to send emeails on a weekly basis, then that's what you should do. Anything more or less can lead to negative engagement.

[Queenlamiy]

The right frequency to send emails starts from the basics.

how did you get this contacts email?

did the contact give you permission?

what opt in prompt did this contact sign up for?

was it daily, weekly or monthly emails?

Anything outside doing exactly what the contact gave you permission for can break trust and you will lose the contact.