Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What's one email metric you're working to improve?

Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Keeping this in mind, what's one email metric you'd like to improve (and why)?

 

*To learn more about this, check out the Analyzing Your Marketing Emails lesson via HubSpot Academy. 

448 Respuestas 448
astevankova
Miembro

What's one email metric you're working to improve?

ROI againts fully automated emails and customer journey - in the long run would help cut company costs and increase revenue

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VHetisani
Miembro

What's one email metric you're working to improve?

Improving how you communicate with your audience and speaking their language in order to solve their pain points, it must come across in your email because you are there to solve their problem.

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UGlory
Participante

What's one email metric you're working to improve?

Individual metrics because it helps in analyzes of email marketing thereby leading to high conversion rate

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KDhanajeyan
Participante

What's one email metric you're working to improve?

Click through Rate.

GTalukdar
Participante

What's one email metric you're working to improve?

Working towards improving the CTR and forward rate is important for an email campaign to be successful. Providing readers with a compelling cause to click through will assist boost the CTR and crafting shareable content, including discount coupons etc. help improve the forward rate. Forwards/shares are an excellent approach to increase word-of-mouth marketing by converting your subscribers into brand advocates.

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BNikolic3
Miembro

What's one email metric you're working to improve?

Currently I'm working on improving CTR

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Vojin
Participante

What's one email metric you're working to improve?

CTR tells a complete story in my opinion. Obviously, without optimal deliverability the email would never be opened in the first place. However, good CTR means that email is doing its job properly and is actionable enough to lead to conversions.

TDang89
Miembro

What's one email metric you're working to improve?

+Open rate, Click rate,...

+Conversion rate

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BAGEJIVWIE
Participante

What's one email metric you're working to improve?

Well, as I write this, I do not have any email campaign list or channels, as my autoresponder provider monthly payment could not be sustained.

But honestly, I would choose the Channel Metrics.

This metrics seems to give one a holistic analysis of the email marketing for the company. At a glance, this metric will tend to expose areas to improve on with keeping your email database clean.

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TPhythian
Participante

What's one email metric you're working to improve?

Deliverability 

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jthakur
Miembro

What's one email metric you're working to improve?

Open Rate 

CTR

Bounce Rate

 

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BarbieB
Miembro

What's one email metric you're working to improve?

Click Through Rate

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tparker2
Participante

What's one email metric you're working to improve?

Tracking

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JValenzuela15
Miembro

What's one email metric you're working to improve?

Deliverability. 

 

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RLogan492
Miembro

What's one email metric you're working to improve?

Deliverability would be the first metric of my concern but Conversions would be my main concern.

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OPerez3
Participante

What's one email metric you're working to improve?

The open metric.

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DVillarreal19
Participante

What's one email metric you're working to improve?

Deliverability. 

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IPerpetual
Miembro

What's one email metric you're working to improve?

Open rate

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PhuongNguyen262
Miembro

What's one email metric you're working to improve?

bounce rate and conversion rate

 

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YAlimohammadi
Miembro

What's one email metric you're working to improve?

Open rate, Conversion rate, click-to-open rate, forward rate, list growth rate.

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