What's one email metric you're working to improve?

[Champion]

Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Keeping this in mind, what's one email metric you'd like to improve (and why)?

*To learn more about this, check out the Analyzing Your Marketing Emails lesson via HubSpot Academy. 

[Funmbi]

The click through rate.

[BOlabayo]

Clickthrough rate. Even on the occasions when the open rate is high, there's a clear & bold call-to-action, the clicks are low in comparison.

[CrystalC]

Individual email metrics - subscribers, and then click through rate or starting a conversation. 

[Rjs]

Click through

[AVariend]

Open Rate. As we begin our inbound email marketing strategy it will be important to ensure that our contacts open our emails to understand the value that our email conversations will have for them and their business.

[Killzeal]

The click through rate

[Dvaghasiya]

the open rate 

[AP49]

click through rate

[Somto]

Conversion rate

[Lakia_Marie]

The clickthrough rate.

[PNwabuike]

The clickthrough to get conversion goal 

[CMiller6]

CTR! Open rates aren't as reliable of a metric with recent privacy improvements from email clients, so CTR is a more reliable number to gauge performance by.

[Jono21o]

Higher ROI, mainly focusing on improved ctr. 

[NaimChowdary]

Overall email channel metrics.

[mercybliss]

Individual email metric because carefully examining contact performance will lead to taking action which will further enhance improvement. 

[kalynch1196]

My goal is to increase 20% more open and clickthrough rates. The opens will show me that the recipient wants to hear from me and that the headline was compelling. The clickthrough because it signals that the email copy was compelling enough for the recipient to want to learn or see more. That the content was what they were looking for. 

[MMessineo]

The clickthrough to get more desired actions

[Chunhui_0131]

I think it is the return on investment (ROI), because the size of the ROI is an indicator of whether the email can bring economic benefits to the sender.

[AlixJouan]

The clickthrough rate is a good to get the proportionnality between the number of people who receive the link and how many would open the link if there is one inside

[cmares]

The open rate! I want more people to see the email and the valuable information inside!

[Paul_M]

Click through rate with the desired action. You can have subscribers click on the email CTA but if they do not take the desired action, is your email marketing strategy actually driving you towards the right goal? No!

if the aim of the email is to get subscribers to download (take for instance) an industry report on "activity x" and it doesn't fit within where they are in the buyer's journey then an email click might not necessarily lead to the desired action once they get to the offer page. it just leads to a bounce. The CTR + desired action are key metric to improve.