Email Marketing

Champion
HubSpot Employee
HubSpot Employee

What's one email metric you're working to improve?

Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Keeping this in mind, what's one email metric you'd like to improve (and why)?

 

*To learn more about this, check out the Analyzing Your Marketing Emails lesson via HubSpot Academy. 

448 Replies 448
KElbrinbaly
Member

What's one email metric you're working to improve?

Try to identify where the contact is within the consumer's lifecycle (buyer's journey) and adjust my email accordingly. for example, if the buyer is in the consideration stage, may offering an email coupon would persuade him to follow the link and subsequently increase CTR. 

0 Upvotes
SMishra69
Member

What's one email metric you're working to improve?

Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts.

0 Upvotes
PSchneider9
Member

What's one email metric you're working to improve?

We are working on click rate conversions 🙂 

STrepeck
Member

What's one email metric you're working to improve?

Something I'd like to improve is being organized and not putting stuff in random sections. I also think that having emails targeted towards a specific theme/target (ie: general information versus company information) is important so metrics can be even more organized and allows for more interaction beyond a single click to open whatever the link is. 

0 Upvotes
BOtai
Member

What's one email metric you're working to improve?

Conversions at click through rate

 

0 Upvotes
Amara230
Member

What's one email metric you're working to improve?

Click through rate 

0 Upvotes
GLloyd61
Participant

What's one email metric you're working to improve?

Click-through

0 Upvotes
VHammons
Contributor

What's one email metric you're working to improve?

Click through rate

0 Upvotes
maheenansari28
Member

What's one email metric you're working to improve?

click through rate 

KAdejumo
Member

What's one email metric you're working to improve?

Conversion and click through rate.

Temmyone
Member

What's one email metric you're working to improve?

Click through

0 Upvotes
MaryA1
Contributor

What's one email metric you're working to improve?

I'm looking to improve the send metric and conversation rate.

Well, this is because a few contacts don't click or respond to our emails and another larger number click through but did not take the final action

0 Upvotes
DKennedy91
Member

What's one email metric you're working to improve?

Click trough rates

0 Upvotes
Emildeca1
Member

What's one email metric you're working to improve?

Always for me the clickthrough rate. And I also can practice more on my design creatives.

0 Upvotes
charisse_u
Member

What's one email metric you're working to improve?

Open rates and clickthrough rate.

0 Upvotes
POlagunju
Member

What's one email metric you're working to improve?

I believe its clickthrough rate because it leads to a better conversion 

 

0 Upvotes
JYadav0
Participant

What's one email metric you're working to improve?

Can't deny on the ClickThrough Rates... But Open Rates are equally important.... However, Email Design, Call to Action plays an important roles to get sucess. 

0 Upvotes
CHaralambou
Member

What's one email metric you're working to improve?

This is new to me, but one area we will work on right away is looking at which clients have timed out and who need to be removed from our contact list.

0 Upvotes
MTariq9
Member

What's one email metric you're working to improve?

Working to improve the individual email metrics to get better conversions and in return a more better ROI.

0 Upvotes
AWang8
Contributor

What's one email metric you're working to improve?

Really working on consistently analyzing the ROI so that we are able to use that information to improve and adjust the content of the email.

0 Upvotes
HNoble
Participant

What's one email metric you're working to improve?

Currently working on improving our open rates. 

0 Upvotes