Jul 11, 2021 4:25 PM - edited Aug 12, 2021 9:04 AM
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Keeping this in mind, what's one email metric you'd like to improve (and why)?
*To learn more about this, check out the Analyzing Your Marketing Emails lesson via HubSpot Academy.
4 weeks ago
Didn't start email marketing yet. Im still learning the course, but I feel like a metric that will always need improvement is Clickthrough Rate(CTR).
a month ago
One email metric that I want to improve on is the CTR or click-through rate. By designing a good email with a compelling message and eye-catching interactive visuals, I expect my contacts to open them and increase the conversion rate.
Jun 29, 2022 10:17 PM
I'm currently focusing on increasing my open rates. I've been experimenting with a few different subject lines and email content, and I'm hopeful that I'll see some positive results in the near future.
Open rates are an important metric because they show how interested people are in your emails. If you're not getting many opens, it may be a sign that your content isn't resonating with your audience or that your subject lines aren't catchy enough. Focusing on improving your open rates can help you get more out of your email marketing campaigns.
Jun 24, 2022 5:01 PM
My clickthrough rate is the most important. It gives me an idea of interaction, interest, and willingness to perform a desired action.